LEDs & SSL Design

LEDs Magazine 40 Under 40 Profile: Andrew Smith (UPDATED)

July 24, 2020

Seoul Semiconductor's Andrew Smith brings an energy and entrepreneurial spirit to marketing the company's deep engineering expertise and approach to light quality.

Carrie Meadows,

Maury Wright

ANDREW SMITH. (Photo credit: Image courtesy of Seoul Semiconductor.)

The one trait that most of the LEDs Magazine 40 Under 40 Class shares is an entrepreneurial spirit. Marketing manager Andrew Smith certainly is an example of someone who relies upon such a trait today working for South Korea-based Seoul Semiconductor and indeed started an e-commerce venture backed by investors earlier in his career. He further worked as a consultant helping companies grow, educational institutions progress, and non-profits thrive through digital marketing. He also worked for a Fortune 500 company in marketing and product management roles for three years.

At Seoul, Smith has executed compelling marketing campaigns including the ongoing messaging for the SunLike LED technology that combines a reveal of major architectural changes in the LED with a new approach to quality of light and uniform spectral power distribution (SPD) across the human visual range.

Smith is an active participant in industry events across North and South America and attributes much of his success to the ability to connect with people. He earned an undergraduate degree in economics from the University of Memphis.

>> Visit the main page for LEDs Magazine 40 Under 40

*Updated Aug. 3. 2020 for clarification of work detail.

About the Author

Carrie Meadows | Editor-in-Chief, LEDs Magazine

Carrie Meadows has more than 20 years of experience in the publishing and media industry. She worked with the PennWell Technology Group for more than 17 years, having been part of the editorial staff at Solid State Technology, Microlithography World, Lightwave, Portable Design, CleanRooms, Laser Focus World, and Vision Systems Design before the group was acquired by current parent company Endeavor Business Media.

Meadows has received finalist recognition for LEDs Magazine in the FOLIO Eddie Awards, and has volunteered as a judge on several B2B editorial awards committees. She received a BA in English literature from Saint Anselm College, and earned thesis honors in the college's Geisel Library. Without the patience to sit down and write a book of her own, she has gladly undertaken the role of editor for the writings of friends and family.

Meadows enjoys living in the beautiful but sometimes unpredictable four seasons of the New England region, volunteering with an animal shelter, reading (of course), and walking with friends and extended "dog family" in her spare time.

About the Author

Maury Wright | Editor in Chief

Maury Wright is an electronics engineer turned technology journalist, who has focused specifically on the LED & Lighting industry for the past decade. Wright first wrote for LEDs Magazine as a contractor in 2010, and took over as Editor-in-Chief in 2012. He has broad experience in technology areas ranging from microprocessors to digital media to wireless networks that he gained over 30 years in the trade press. Wright has experience running global editorial operations, such as during his tenure as worldwide editorial director of EDN Magazine, and has been instrumental in launching publication websites going back to the earliest days of the Internet. Wright has won numerous industry awards, including multiple ASBPE national awards for B2B journalism excellence, and has received finalist recognition for LEDs Magazine in the FOLIO Eddie Awards. He received a BS in electrical engineering from Auburn University.