Verbatim to reveal the creativity and beauty of colour tunable OLED lighting at Fuori Salone
Eschborn 9 February 2011 – Verbatim will reveal the world’s first
commercially available, organic LED (OLED) lighting panels that are
colour tunable, white tone tunable and dimmable during the Fuori Salone show in Milan from April 12-17. Verbatim will be located at Design Library srl, Via Savona 11, 20144 Milan. T
he company’s OLED display will be created by lighting designer Satoshi Uchihara, who has designed World Heritage Site installations, such as Kinkakuji, in Kyoto, Japan.
The display will incorporate one of the world’s largest OLED panels* at approximately 14cm x 14cm.
Called VELVE, Verbatim OLEDs produce high quality, soft and colourful
lighting with a luxurious feel. They enable lighting designers to
express their creativity in many different physical forms, including
walls of light. By tuning the colour and intensity of light, the
emotional impact of the lighting scheme can be changed to reflect the
mood required for the environment. For example, bright, white light may be desirable in the morning but more subdued, relaxing lighting with muted colours may be preferable towards the end of the day.
The OLEDs are based on unique materials technology developed by
Mitsubishi Chemical Group, to which Verbatim belongs. More details of
the printable hole injecting material (HIM) technology will be
announced at the show.
In partnership with the Roman design school ISIA, Verbatim will be
announcing the results of a design competition during the event. Called “6th Sense” the project was set up in September 2010 to help Italian design students think about lighting in new ways and to help them understand the emotional, as well as the technical, possibilities that OLED lighting is going to bring to the world of interior design. The winning design will form part of the Verbatim display at the Fuori Salone event and the winner will be awarded the competition prize, yet to be announced, at a dinner in the Design Library on April 13th.
Verbatim is also participating in the pre-show press event at 6:30 pm
on April 11 in the Design Library.
* Based on Verbatim market research as of 31st January 2011.
For more information about Verbatim OLED please visit our website at http://www.verbatimled.eu.
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Since 1969, Verbatim has been shaping the development of data storage
technology – from Floppy Disks and Magneto-Optical storage media, CD
and DVD formats to the latest High Definition media Blu-ray. Moreover,
Verbatim offers high quality products in the field of Portable USB
Drives, Flash Memory Cards, SSD and External Hard Drives in 4,57cm
(1,8“) Pocket, 6,35cm (2,5“) Portable and 8,89cm (3,5“) Desktop-Format
as well as a broad variety of computer Accessories. Verbatim is a
subsidiary of Mitsubishi Chemical Group and benefits from the
outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market. Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim’s products, which have been the winners of numerous international comparative tests. The company is the worldwide market leader for Optical Media. For more information, please visit www.verbatim-europe.com.
Since 2010 Verbatim has also started to participate on the global
lighting energy-efficiant LED/OLED lighting market, based on core
technologies provided by Mitsubishi Chemical Corporation.
Press Contact: Maria Csilics, Verbatim GmbH Duesseldorfer Strasse 13, 65760 Eschborn Tel: +49 (0)6196-9001-30 Distributed by: Bob Jones, technoPR Tel: +44 (0)1225 866930 firstname.lastname@example.org