Daktronics Helps Improve Fan Experience at 19 Colleges This Fall

Providing event production for 41 early season college football games

BROOKINGS, S.D. – Aug. 31, 2015 – With college football season almost ready to kick off, a total of 19 colleges and universities across the nation turned to Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to improve their live game-day experience by installing a combined total of 37 new LED video displays for a combined total of more than 40,000 square feet at their football stadiums. Daktronics personnel will be on site to provide live event production for 41 college football games during the first two weeks of September.

Bringing the video displays to life, Daktronics Creative Services, an award-winning in-house creative team, has created content for many of these teams in addition to other new and long-term customers, to date. Team introduction videos, crowd prompts, headshots, interactive fan games, sponsorship messages and more have been produced and delivered to help the displays inform and entertain fans on game day.



“We’re proud to be a part of improving the live event experience for college and university football games across the country,” said Daktronics Vice President of Live Events Jay Parker. “The start of football season is always an exciting time of year for us as we look forward to our new installations serving our customers and their fans with entertainment and information throughout the season.”

Auburn University home games will be impacted in a big way as they debut the largest LED video display in all of college football at a total of more than 10,800 square feet.

“We’re excited to have partnered with Daktronics in building the largest LED video display in college football...this dynamic board will revolutionize the game-day experience and make it even better,” said Auburn University Director of Athletics Jay Jacobs. For more information on the Auburn installation, click here.

The 19 colleges and universities at various levels of competition that received new Daktronics equipment from main video displays to ribbon displays and other auxiliary displays include the following:

• Auburn University
• Delaware State University
• Duke University
• Emporia State University
• Iowa State University
• Kansas State University
• McNeese State University
• North Carolina A&T State University
• Northern Illinois University
• Sam Houston State University
• South Dakota State University
• Tulane University
• University of Cincinnati
• University of Alabama
• University of Florida
• University of Mississippi
• University of Missouri
• University of Nebraska
• Wingate University

Daktronics LED video and messaging display technology features industry-leading environmental protection for a long lifetime with consistent performance and low power consumption, providing value and excitement for years to come.

About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

SAFE HARBOR STATEMENT
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2015 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Contact:

Justin Ochsner
Public Relations/Marketing
Tel 605-692-0200

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