One of the best parts of working on LEDs Magazine is having the opportunity to collaborate and communicate with both experienced and up-and-coming professionals across the LED and solid-state lighting (SSL) design and supply chain. It’s been a great pleasure of mine to work with some of the established experts in these fields as well as being introduced to new researchers, engineers, and specialists all the time.
Around this time of year, we get a lot of questions about the annual editorial calendar and media kit — both of which I am happy to say are available now. I’d just like to run through a few FAQs that we get about editorial submissions, calendar topics, and guidelines.
How do I access the media kit and the editorial calendar?
You can get the full media kit download by visiting the LEDs Magazine group marketing website and filling out the information form that pops up after you click the “View 2022 Media Kit” button. You can also view or download a PDF of the editorial calendar only by clicking on the “View 2022 Editorial Calendar” button.
What type of content are you looking for?
Of course, we want to encourage solid feature-length articles that offer technical depth and demonstrate a grasp of various developer or specifier issues and how to address them. But we also accept shorter columns and articles on emerging technology and applications, market insights, business strategy, and other hot-button issues. Want a great example of our Last Word column? One of our most popular contributions is the 2019 column from Lumileds’ Steve Barlow on stepping up innovation for business improvement. A longer piece that offers a combination of technology or market analysis and insider perspective is our Industry Insights feature, typically at least twice as long as the ~700-word column.
Do I have to fulfill a topic on the editorial calendar in order to contribute an article?
Certainly not. We accept many contributions on a range of topics that are important to the LED and SSL professionals in our audience. They can range from lighting research to market transformation programs and standards & policy updates to enabling technology development (materials, thermal management, optics, electronics, etc.), SSL application case studies, and much more.
We also look for online exclusive contributions that will run on our website with more urgency than the typical magazine production cycle can handle. For example, there is a significant gap between the October issue editorial content and January/February 2022. So if you have a great idea for an original piece that can be featured on our website in months that we don’t have an issue coming out, that’s also an excellent opportunity.
I encourage you to review our submission guidelines for target audience and how to start the discussion about contributing. And e-mail me any time for questions and topic development discussion!
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