Royal Caribbean International installs Daktronics LED displays on robots

Quantum of the Seas and Anthem of the Seas bring first-of-its-kind video experience to the high seas

BROOKINGS, S.D. – Royal Caribbean International partnered with Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with Robotic Arts and ABB, to implement a never-been-done-before visual experience for their new Quantum Class cruise ships: Quantum of the Seas which made its first voyage on November 2, 2014, and Anthem of the Seas which made its first voyage on April 22, 2015.

Daktronics worked hand-in-hand with all parties involved from the initial concept through the final installation to provide a first-of-its-kind experience now available on cruise ships and known as RoboScreens. These robot LED display systems contain such complexity and intricacy that they are only bested by the robots on Mars.

“We were looking to develop the next big ‘WOW’ feature for the Quantum Class and after initiating concepts with ABB and Robotic Arts, it became apparent that selecting the best display solution would be a critical element,” said Christopher Vlassopulos, superintendent of SLVR and architectural lighting for Royal Caribbean International and Celebrity Cruises. “Because a robotic visual screen had never been implemented on a ship, there were numerous concerns about the technical viability, long-term reliability and overall quality. We were pleased to meet Daktronics, who then utilized their engineering and US-based facility resources to work as partners in the successful design and testing of the RoboScreen concept.”

Six LED video displays were mounted to robots in Two70, which is named for its magnificent 270-degree panoramic sea views provided by vast, floor-to-ceiling glass walls that span almost three decks high at the stern of the ship. This multi-level great room seamlessly fuses entertainment and technology to create a transformative journey for guests from morning to night. The LED displays can be moved, turned and rotated in coordination with custom-made 3D animations and video signals. Each display features 4 millimeter line spacing and measures approximately 4 feet high by 7 feet wide for roughly 180 square feet of display space in each club.

Two70 transforms into unique entertainment spaces in the evenings with the LED video displays serving as the focal point. The movement allows for multiple abstract shows making for an amazing entertainment experience.

“The results have been fantastic,” added Vlassopulos. “Daktronics has been a solid partner for these ships as well as a number of other Royal Caribbean ships for which Daktronics has installed outdoor SMD LED screens. We’re very pleased with the quality and reliability of the product and, just as importantly, the response and the quality of customer service.”

Daktronics also provided an outdoor LED video display on the pool deck of each ship. The displays measure approximately 12 feet high by 23 feet wide and feature 10 millimeter line. They are largely used as a poolside movie screen to provide entertainment to passengers, but can also be used to provide passengers with important information and announcements.

“Daktronics is proud to be part of this groundbreaking project from the initial idea through extensive testing and working with everyone involved to make this project a reality,” said Peter Dunkle, Daktronics sales representative. “It is critical that LED displays withstand all the different structural, environmental and weather-related aspects that are inherent on cruise ships, including superior brightness to maintain visibility in high ambient light conditions. Daktronics product engineering groups have developed products that meet and exceed the requirements for open sea applications. We’re excited to be able to provide a solution for this important customer application and for the unprecedented RoboScreen project.”

All of the displays on each ship feature SMD (surface-mount device) 3-in-1 LED technology that has been tested past the point of failure in Daktronics unmatched reliability lab. These displays are proven to be reliable in all types of weather and climates, including the moist and salty environment provided by the high seas.

About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2015 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.



Justin Ochsner, Public Relations/Marketing - Daktronics

Web site:

Locate more display & sign vendors in the LEDs Magazine Suppliers Directory

Submit new products, case studies/projects, and other press releases at

More from Daktronics:
MLB's Cincinnati Reds add Daktronics LED video display prior to All-Star events
Wortham Center and Jones Hall continue partnership with Daktronics to upgrade marquee LED video displays

More in Automotive & Vehicles