Wortham Center and Jones Hall continue partnership with Daktronics to upgrade marquee LED video displays

July 9, 2015
BROOKINGS, S.D. – In Houston, Texas, two popular performance venues, Wortham Center and Jones Hall, have once again partnered with Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to upgrade their outdoor marquee LED video displays.

“The new marquees benefit everyone – the ticket-buying public, the performing arts companies and our Houston First facilities,” said Mario Ariza, chief operating officer for Houston First Theaters, which manages Wortham Center and Jones Hall. “We’re thrilled with this electronic upgrade.”

The display outside Jones Hall measures approximately 3.5 feet high by 43 feet wide. The two marquee LED video displays outside Wortham Center measure approximately 5 feet high by 26 feet wide. All displays feature 10 millimeter line spacing.

These marquees will keep the public informed and aware of events and performances hosted by the venues. The LED video displays feature advanced zoning capabilities to show content across an entire display or they can be divided into separate windows to show a variety of messages and upcoming event information.

The new LED video displays provide excellent image clarity and contrast with wide angle visibility to appeal to patrons as they pass by the venue entrances. They also incorporate industry-leading environmental protection to offer a long lifetime with consistent performance and low power consumption, providing value and excitement for years to come.

“Daktronics is excited to continue our partnership with Wortham Center and Jones Hall,” said Matt Braegelmann, Daktronics sales representative. “These improvements to the current displays will allow each venue much more flexibility when informing their audience of upcoming events and shows.”

About Houston First Corporation
Since 2011, Houston First Corporation has operated the city’s finest convention and arts facilities to position Houston as a world-class destination. Houston First owns the Hilton Americas-Houston hotel and manages more than 10 city-owned buildings, plazas and parking facilities. Properties include Wortham Center, Jones Hall, George R. Brown Convention Center, Miller Outdoor Theatre and Theater District Parking. For more information, please visit www.HoustonFirst.com.

About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe.

SAFE HARBOR STATEMENT
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2015 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Contact:

Justin Ochsner, Public Relations/Marketing - Daktronics
+1-605-692-0200
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