London W2 6LG


About Gooee


2 Eastbourne Terr
London W2 6LG
United Kingdom

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Gooee is a team of experienced lighting & software specialists, focused on providing exceptional enterprise IoT solutions to the lighting world.


Nurses can spend an inordinate amount of time looking for equipment or medical devices such as ventilators. Asset tracking systems can help. (Photo credit: Image by Heszter via Pixabay; used under free license for commercial or non-commercial purposes.)
Connected SSL & Controls

Mesh networking tracks ventilators and other vital gear at London hospitals, but not an IoT light in sight

This time, Wirepas supplies an IT company rather than a smart lighting outfit. Once again, as lighting vendors try to morph into tech outfits, they are reminded that IT companies...
Evrythng helps retailers such as Ralph Lauren track products from manufacture through to customer sale. It’s the sort of thing that former smart technology specialist Gooee had been dabbling in. (Photo credit: Image courtesy of Ralph Lauren.)
Connected SSL & Controls

Ex-Gooee boss resurfaces at a cloud computing company

Gooee had morphed into a would-be IT company anyway. Now, Neil Salt can plunge right into the bits and bytes at London-based Evrythng, no lighting required.
Image credit: Graphic by Ely_michael via Pixabay; used under free license for commercial or non-commercial purposes.
LEDs & SSL Design

Top 20 stories of 2021 indicate market pushes beyond UV

Business transformation, strategy shifts to combat pandemic-driven economies, and a variety of application and technical stories topped our 2021 articles.
Image by Gerd Altmann via Pixabay; used under free license for commercial or non-commercial purposes.

Business moves bulk up the connected SSL and controls hit list

We continue our analysis of top LEDs Magazine content of 2021 with four picks concentrated on connected lighting and controls business activity.
Now that smart lighting firm Gooee has pulled the plug, it’s going to have sort out its creditors. (Image credit: Graphic by ColiN00B via Pixabay; used under free license for commercial or non-commercial purposes.)
LEDs & SSL Design

Gooee’s creditors line up, and Aurora tops the list

The now defunct IoT lighting pioneer also owes employees, the taxman, Amazon Web Services, lawyers, and technology and patent specialists, among others.
Neil Salt drove the smart lighting message harder than anyone, as he’s doing here at London’s LuxLive exhibition in November 2017. Along with Andrew Johnson and Ran Oren, he is still listed as a director at Gooee, which is in administration. (Photo credit: Image courtesy of Mark Halper.)
Connected SSL & Controls

Smart lighting pioneer Gooee goes bust

Once the leading voice of ‘beyond illumination,’ it could not survive several changes of direction and a dearth of deployments. The pandemic did not help. Nor did the collapse...
Jon Couch in his Gooee days before he left for enModus. He's now back in the Gooee fold, as head of product and engineering for Aurora, which is working more closely than ever with Gooee. (Photo credit: Image courtesy of Mark Halper.)
Connected SSL & Controls

With powerline company enModus in protection, a key engineer rejoins the Aurora/Gooee wireless fold

Smart lighting data was traveling over standard electricity cables using enModus' Wattwave, but the company's bills caught up with it. In a knock-on effect, Aurora and Gooee look...
Gooee managing director Neil Salt (right) has long been a tireless advocate of the IoT. Here he is handing out Gooee development kits back in 2016 at London’s LuxLive exhibition, before Gooee’s focus changed. With him is Jan Kemeling, Gooee’s former chief commercial officer, who left the company in January. (Photo credit: Image courtesy of Mark Halper.)
Connected SSL & Controls

Gooee and Aurora are starting to look one and the same (UPDATED)

In a news analysis, MARK HALPER follows the bumpy IoT road on which pioneer Gooee has lost a couple of key executives, and the two always-related companies now have identical ...
Photo credit: Image courtesy of Aurora Lighting.
This remote control supports all the rudimentary smart features that you might want in your home lighting like colors, temperatures, brightness — no hub required. Some of the fancier stuff requires an app, but still flies hub-less. (Photo credit: Image courtesy of Aurora Lighting.)
Connected SSL & Controls

Aurora simplifies smart home lighting with Bluetooth remote control

It’s the latest company to offer a hub-free alternative to Zigbee, which it is still providing as well.
Ingy already works with Wirepas in locations including the modern Zone College in Doetinchem, Holland. (Photo credit: Image courtesy of Ingy.)
Connected SSL & Controls

Ingy strengthens ties with wireless mesh company Wirepas (UPDATED)

The Dutch smart lighting company also adds EnOcean sensors to its network, as it continues to broaden its smart building offerings.

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