Jelmer Sanders got his career off to a fast start while finishing his undergraduate degree in commerce at Arnhem Business School in the Netherlands in 2009. He landed an internship at what was then Philips Lighting and moved to Shanghai for five months, assigned to developing a benchmark study on the use of solid-state lighting (SSL) luminaires in the Asia-Pacific region. He wrote a graduation thesis on that work, which led to a refresh of Philips’ product strategy in the region.
Sanders returned to the Netherlands working as a product marketer after graduation, gaining insights into the value chain and participating in the launch of many of Philips’ foundational LED-based luminaires early in the SSL revolution. During that time, he also earned an MBA at TiasNimbas Business School.
Some of his most recent work has been focused on Fortimo linear strips that feature what Signify calls CES (cyan enhanced static). These products are intended for daytime use and alertness while maximizing what some in the industry call MDER (melanopic daylight efficacy ratio) — or maximizing efficacy simultaneously with energy in the blue region boosted. Sanders frequently speaks at events about the module technology and the CES approach.
