BridgeLux appoints Mark Swoboda as new CEO

Power LED chip supplier BridgeLux has appointed LED industry veteran Mark Swoboda as its new CEO.

Swoboda brings with him 24 years of semiconductor sales, marketing and senior management experience, with the last 8 years focused in the LED market.

Most recently, Swoboda served as Executive Vice President of Philips Lumileds Lighting Company, where he led the sales, marketing, applications, and custom product development teams. Lumileds evolved from Hewlett-Packard Semiconductor Products Group, where Swoboda spent 17 years in various sales, marketing, and channel management positions.

“BridgeLux has assembled one of the strongest R&D teams in the industry, and has shown great results with its technology,” commented Swoboda. “It’s an exciting prospect to lead a team of this caliber into a market that is so ripe for explosive growth.”

“Mark brings with him an incredible portfolio of development, market and branding experience that will be key to positioning the company for its next phase of growth,” said Robert Walker, the outgoing CEO. “With lighting-class LED products having reached volume production, Mark’s vision will enable BridgeLux to brand itself as a key supplier to companies pursuing some of the most exciting emerging markets.”

Walker will continue on the Board, and as a member of the senior management team, leading strategic business development initiatives for the company.

Two more facts that are unconnected to each other, and irrelevant to this story, but might be interesting to some readers; Swoboda's brother is CEO of rival LED maker Cree, and Cree and BridgeLux are currently involved in patent dispute (see Cree cites additional LED patents in BridgeLux dispute).

More in Substrates & Wafers