LEDs Magazine 40 Under 40 Profile: Steve Graves

July 24, 2020
At Fluence, honoree Steve Graves explores his passion for bringing advanced technology to the greenhouse grower.
Steve Graves is another of our 40 Under 40 Class who has worked across an extremely broad set of SSL applications during a career at Osram and is now vice president of business development at Fluence Bioengineering, an Osram business unit sometimes referred to as Fluence by Osram.

One of multiple people who nominated Graves said, “I have worked with Steve for the last year and a half and am reminded every day what an excellent colleague he is. I am continually impressed with the impact Steve has had on the LED and lighting industry throughout his career.”

Graves began working in the automotive SSL space, progressed into key roles in general lighting, and then moved into horticultural lighting. Indeed, he would become the strategic program manager of the urban and digital farming program at Osram and led the development of the first horticultural luminaire. Later, Graves was instrumental in the Fluence acquisition. He has nurtured relationships around the globe focused on smarter growing practices, and has driven research in how plants react to light. He was involved in Osram’s collaboration with NASA relative to growing vegetables on the International Space Station (ISS).

Still, it’s the passion Graves brings to the horticultural applications that seems most inspiring to his colleagues, one of whom said, “I’ve never heard anyone speak about a red vine-ripened tomato the way Steve describes it. His passion is fantastic! Some people think about a greenhouse as a structure made of metal piping, plastics, fiberglass, and other materials, but Steve has a talent to idealize them as a grower’s paradise.”

>> Visit the main page for LEDs Magazine 40 Under 40

About the Author

Carrie Meadows | Editor-in-Chief, LEDs Magazine

Carrie Meadows has more than 20 years of experience in the publishing and media industry. She worked with the PennWell Technology Group for more than 17 years, having been part of the editorial staff at Solid State Technology, Microlithography World, Lightwave, Portable Design, CleanRooms, Laser Focus World, and Vision Systems Design before the group was acquired by current parent company Endeavor Business Media.

Meadows has received finalist recognition for LEDs Magazine in the FOLIO Eddie Awards, and has volunteered as a judge on several B2B editorial awards committees. She received a BA in English literature from Saint Anselm College, and earned thesis honors in the college's Geisel Library. Without the patience to sit down and write a book of her own, she has gladly undertaken the role of editor for the writings of friends and family.

Meadows enjoys living in the beautiful but sometimes unpredictable four seasons of the New England region, volunteering with an animal shelter, reading (of course), and walking with friends and extended "dog family" in her spare time.

About the Author

Maury Wright | Editor in Chief

Maury Wright is an electronics engineer turned technology journalist, who has focused specifically on the LED & Lighting industry for the past decade. Wright first wrote for LEDs Magazine as a contractor in 2010, and took over as Editor-in-Chief in 2012. He has broad experience in technology areas ranging from microprocessors to digital media to wireless networks that he gained over 30 years in the trade press. Wright has experience running global editorial operations, such as during his tenure as worldwide editorial director of EDN Magazine, and has been instrumental in launching publication websites going back to the earliest days of the Internet. Wright has won numerous industry awards, including multiple ASBPE national awards for B2B journalism excellence, and has received finalist recognition for LEDs Magazine in the FOLIO Eddie Awards. He received a BS in electrical engineering from Auburn University.