Did you hear? Strategies in Light preps for next summer

July 31, 2020
Strategies in Light is moving from February to June 22‒24, 2021 but will remain in the Santa Clara venue.

Today’s blog is a bit of a departure. If you haven’t heard through the grapevine or one of our mailings, the LEDs Magazine team, Strategies in Light advisory board, and event operations management have decided that the best course of action for the next in-person conference is to move it further out in 2021. Now, typically I do not post press releases on the blog, but my colleague Wendy Lissau has nailed down the most urgent information, so after promoting the 40 Under 40 all week, I am ready to let someone else take the wheel. So I hope you will forgive the unusual circumstance. 😊 Media relations statement as follows.


Endeavor Business Media and the Strategies in Light event team have closely monitored the developments around the COVID-19 pandemic with the highest intention of protecting the health and safety of its attendees, speakers, exhibitors, sponsors and employees. In these efforts to host a safe and productive event, the decision has been made to move Strategies in Light 2021 from February 911 to June 2224 at the Santa Clara Convention Center in Santa Clara, CA.

“While Strategies in Light’s commitment to providing premier education and engagement opportunities remains stronger than ever, the health and well-being of attendees, exhibitors, speakers and staff is our top priority,” said Lester Craft, Executive Vice President of Endeavor Business Media’s Lighting Group. “The timing of California’s recovery plan, CDC guidelines, and close discussions with local officials and partners have prompted our difficult decision to postpone the event until June. Conference planning efforts are already well underway, with a 40% year over year increase in response to our recent Call for Abstracts. We look forward to an exceptional event in 2021 where the industry can come together to learn, network and engage.”

Attracting attendees from around the world, the annual in-person Strategies in Light conference and expo will maintain its focus on educating the lighting sector through peer-reviewed sessions, panel discussions, forums and an exhibition showcasing more than 100 vendors.

Registration information and program details can be found at www.strategiesinlight.com.


Headquartered in Nashville, TN, Endeavor Business Media, LLC was formed in late 2017 to acquire and operate trade publications, websites, events, and marketing solutions. The company targets U.S. B2B audiences in the accounting, aviation, dental, facilities maintenance, fire & public safety, design engineering, buildings and construction, energy, manufacturing, industrial, technology, medical, securities, laser, lighting, oil & gas, public services, security, construction, vehicle repair, vending, and water & wastewater markets. The company has offices in Nashville, TN; Tulsa, OK; Nashua, NH; Birmingham, AL; Sarasota, FL; Skokie, IL; Fort Atkinson, WI; Akron, OH; Cleveland, OH; Santa Barbara, CA; Fort Collins, CO, and Overland Park, KS. For more information, visit www.endeavorbusinessmedia.com.

Media statement by Wendy Lissau, Marketing Director, Strategies in Light events


Note that Lester mentioned a 40% year over year increase in the Call for Abstracts submissions. That is welcome news, as it tells me that professionals across the LED and solid-state lighting supply chain are as optimistic and forward-looking as ever about the state of R&D and commercial advances, the potential of markets, and the future of technology driving this industry to penetrate and differentiate among various applications.

About the Author

Carrie Meadows | Editor-in-Chief, LEDs Magazine

Carrie Meadows has more than 20 years of experience in the publishing and media industry. She worked with the PennWell Technology Group for more than 17 years, having been part of the editorial staff at Solid State Technology, Microlithography World, Lightwave, Portable Design, CleanRooms, Laser Focus World, and Vision Systems Design before the group was acquired by current parent company Endeavor Business Media.

Meadows has received finalist recognition for LEDs Magazine in the FOLIO Eddie Awards, and has volunteered as a judge on several B2B editorial awards committees. She received a BA in English literature from Saint Anselm College, and earned thesis honors in the college's Geisel Library. Without the patience to sit down and write a book of her own, she has gladly undertaken the role of editor for the writings of friends and family.

Meadows enjoys living in the beautiful but sometimes unpredictable four seasons of the New England region, volunteering with an animal shelter, reading (of course), and walking with friends and extended "dog family" in her spare time.