LED skyscreen creates unique ceiling for The Place
A new retail center in Beijing features a giant suspended LED Skyscreen.
The concept was designed by Jeremy Railton, president of Entertainment Design Corporation (www.entdesign.com), who was the original designer of the Fremont Street Experience in Las Vegas, the world's largest LED screen (see www.ledsmagazine.com/articles/news/1/7/6).
The displays were supplied by Taiwan-based LED display manufacturer Opto Tech (http://www.opto.com.tw). The screens have an open grid structure to allow natural lighting during the day.
Railton has created a series of unique and dramatic shows for the skyscreen. "Creating media for the very large scale of the sky screen presents a very different challenge compared with conventional movies or television," he says. "The Sky Screen is like 'an arena in the air' so that images have to make an entrance and exit as in large scale live events."
Railton was able to use his experience in designing live spectacles such has the Summer Olympics in Los Angeles and the Winter Olympics in Salt Lake City, to create a dramatic shows for the Sky Screen.