CT Germany and Barco supply LED displays to NAIAS
Innovative displays using LEDs were much in evidence on the exhibition stands at the Detroit motor show.
The modules have a brightness of 1000 nit, a minimal weight of only 19.7 kg/m2, and a horizontal and vertical viewing angle of 180 degrees.
The VersaPIX modules were integrated into the stand architecture as a LED ceiling element, along with multiple LED walls created with either high-resolution (6 mm) Barco ILite 6 XP displays or low-resolution (50 mm) VersaLIGHT modules.
A similar stand, without the novel ceiling was assembled by CT Germany for Saab at last year's Frankfurt Motor Show (see Car manufacturers make a stand with LED technology).
Barco selected by many auto makers
Elsewhere, a large number of global auto manufacturers including Cadillac, GM, Ford, Saturn, Toyota, Lexus, Nissan, Porsche, Kia, Land Rover, Hummer, Jeep, Infiniti and Buick also selected Barco LED tiles for video applications ranging from promos to documentaries to virtual scenery.
|Barco screens for Infinity|
Creative standouts include Ford (using ILITE 6 XP tiles for a curved, segmented wall in Ford’s trademark oval shape), Nissan (using OLITE 510 tiles for arched displays, turntables and an especially unique video ceiling), and Jeep (using large-scale MIPIX LED walls for “moving content” behind each vehicle).
“It’s a more video intensive show this year than ever before,” says Steve Scorse, VP of sales and marketing for Barco's media and entertainment division, North America, commenting on the high proportion of Barco product at the show.
“Everywhere the visitor looks, there’s video showing new cars, promos, commercials, branding—even company history. Simply stated, our rental partners’ selections speak volumes about the product’s ease of use, ease of setup, reliability, and most important, image quality.”