The customer for the project was advertising agency JCDecaux, representing AENA (the Spanish Public Airports authority).
Billboard lighting has traditionally used fluorescent lamps, which results in an efficient system. However, fluorescent lamps have a low MTBF (mean time between failure). In a billboard where a large quantity of fluorescent tubes are used, the failure of just one tube causes a dark spot in the lighting and damages brand awareness for the advertiser. To avoid that problem, a constant and permanent service of signs is required.
Mounted into a slim frame, a distance of only 4 cm is required between the LED pads and the picture to have a perfect distribution of the light without any spots or shadows. The overall frame thickness, including back reinforcement, is 10 cm.