Samsung, the world’s biggest TV maker, says it expects to sell 2 million LED-backlit TVs this year, equivalent to 10% of the company’s total LCD TV global shipments. At the start of 2009, Samsung unveiled a range of “LED TVs” (see “LED TV: What’s in a name?” sidebar) with screen sizes ranging from 32 to 55 inches.
Samsung’s Korean rival LG Electronics also recently launched LED-backlit LCD TVs (see photo), and said it was aiming to sell 5 million units in 2010. The new, ultra-slim 55-inch models will be launched in July 2009 in Korea, and will be priced around $5500. LG revealed its forecast that the global LED-backlit LCD TV market will grow from 3.1 million units in 2009 (2.6% of the total LCD TV market) to 30 million in 2010 (20% of the market) and to 68 million by 2011 (40% of the market).
As the pricing indicates, LG’s new models are very much high-end. Each backlight contains 3360 LEDs arranged over the backplane of the LCD; this is direct backlighting, while the alternative is to place the LEDs at the edge of the display. LG says its new TVs offer a “brighter and clearer screen” because it is using seven times more LEDs than existing edge-lit LED TVs. This is a reference to Samsung, which uses the edge-lit approach with white LEDs positioned at the sides of the display. This helps to keep the cost and power consumption down, but the picture quality suffers.
Because it takes the direct backlighting approach, LG is able to employ dimming technology that divides the screen into 240 blocks, each of which can be individually dimmed, resulting in a contrast ratio of 5,000,000:1.
Slim form-factor was another reason Samsung chose edge-lighting; its LED-based TVs have a screen thickness of 1.2 inch. Slim screens are one of the most important factors influencing the purchasing decision at present. However, LG said it is employing patented technology that helps keep the overall chassis thickness down to 24.8mm (just less than 1 inch). The technology “allows the LEDs to be spread-out horizontally” and minimizes the distance between the LEDs and the screen.
This article was published in the July/August 2009 issue of LEDs Magazine.
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