Watchfire introduces 10-year guarantee for MX Class digital billboard offerings

May 8, 2015
Danville, IL – In an unparalleled advancement for the digital billboard industry, Watchfire Signs announces the launch of its MX Class, a revolutionary digital billboard option guaranteed to look as good in year ten as it does on its first day of operation. Watchfire’s MX Class billboards are available for order as of April 27th.

Benefits of the MX Class include a ten year brightness guarantee, a ten year uniformity guarantee and a ten year replacement parts warranty. If an MX Class digital billboard fails to meet its rigorous standards for brightness and uniformity and it cannot be remedied, Watchfire will issue the owner a cash refund, which no other company offers.

“Fifteen months of research and development have resulted in our exclusive ability to objectively guarantee brightness and uniformity for ten years. This proprietary method lets us develop incredible factory tolerances, remedy any variances, increase the lifespan of the board, and dramatically improve financial returns for our billboard operators,” said Darrin Friskney, Watchfire’s vice president of digital outdoor and marketing. “It’s a revolutionary product that includes a guarantee not available with any other company, at any price, anywhere else in the world.”

The MX Class is designed, engineered and built at Watchfire’s headquarters in Danville, Ill., using proprietary technology that quantitatively measures and adjusts a billboard’s brightness and uniformity, both in the factory and in the field over the course of its operation. Watchfire guarantees these levels will be accurately maintained for at least ten years, or the owner will be issued a cash refund.

In addition, Watchfire’s MX Class parts warranty covers ten years of replacement parts, something Friskney says is a natural fit for the company, and further enhancement of financial returns for customers. "We have a history spanning more than 80 years in the outdoor signage industry, and we've been building digital billboards for almost a decade. Because we design, engineer and build our products from the drawing board up, our customers don’t have to worry about our supply chain. We guarantee parts availability and offer the first standard 10-year warranty that the industry has ever seen. The brightness and uniformity guarantees of the MX Class, along with the parts warranty, allow our customers to have an unprecedented certainty in financial performance and the replacement cycle. There’s never been anything like it.”

About Watchfire
Watchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs and digital billboards to help businesses and organizations increase visibility and drive growth. Headquartered in Danville, IL, Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. The company has created more than 50,000 Watchfire LED signs and has more digital billboard customers in the U.S. than any other manufacturer.


Watchfire Signs
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