Daktronics provides for U.S. Cellular Coliseum's LED video display needs

Oct. 26, 2015
Six displays being installed in and around the facility

BROOKINGS, S.D. – U.S. Cellular Coliseum of Bloomington, Illinois, has turned to Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, for their LED video display needs to provide the best fan experience possible at every event. The installation is currently taking place and includes four displays inside the coliseum and two displays outside the facility.

“We are excited to be introducing this entire new Daktronics video system throughout U.S. Cellular Coliseum,” said U.S. Cellular Coliseum Vice President and General Manager Bart Rogers. “Fans will instantly notice the displays as they drive by on Madison Street or enter the facility. Once they walk into the arena bowl, they will see the power of the new video displays. We can’t wait to fully showcase the system in the upcoming weeks for our customer’s enjoyment at each and every event.”

At one end of the interior of venue, one LED video display will measure roughly 14.5 feet high by 26 feet wide. At the other end of the venue will be a three-display configuration with a larger display in the middle and one smaller display on each side. The middle display will measure approximately 11.5 feet high by 21 feet wide. The two smaller displays will each measure approximately 6 feet high by 19 feet wide.

All of the four interior displays will feature 10 millimeter line spacing for crisp, clear imagery with wide angle visibility to appeal to every seat in the house. Each display features variable content zoning which allows them to show one large image or to be divided into multiple smaller windows to show any combination of live video, instant replays, up-to-the-minute statistics, graphics and animations, and sponsorship messages.

Outside the venue, a new marquee display will be installed on the side of the building near the entrance to welcome event goers and promote future events. This display will measure 20 feet high by 15 feet wide and will feature 16 millimeter line spacing.

In addition to the marquee display, U.S. Cellular Coliseum will be one of the first sporting venues to install Daktronics street furniture, an eye-level, European-inspired LED video display. This display will measure 6 feet high by 4 feet wide and feature a tight 6 millimeter line spacing for increased resolution to appeal to the very close viewing distances associated with this application as passersby walk up to within inches of the display. The venue can use this display for a more intimate version of the marquee display to promote upcoming events and highlight sponsors.

“This is a great project that will bring multiple video displays to feed a new digital excitement at U.S. Cellular Coliseum,” said Joey Hulsebus, Daktronics sales representative. “We’re looking forward to the first events held at the venue to see the positive impact this new system has on the overall fan experience.”

Ten locker room clocks, three basketball shot clocks, three hockey goal lights and one portable auxiliary fixed-digit scoreboard were included with the installation.

“We spent a year and a half researching and touring facilities across the Midwest, one company continued to stand out and was recommended from venues at each stop along the way; that company was Daktronics,” added Rogers. “Seeing the process evolve through the idea stages working with sales, engineers, installation crew, creative services and the customer service support team really instills as to why they are the industry leader.”

About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2015 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.


Justin Ochsner, Public Relations/Marketing - Daktronics