LED lighting developer Elemental LED expands into Europe

Aug. 17, 2016
Company Opens Headquarters in UK Amid Rapid Company Growth

Emeryville CA – Elemental LED, a leading North American based engineering and technology company manufacturing LED lighting solutions announced that it is expanding its operations into Europe entering the market with its award winning brand Diode LED. This expansion is in response to strong demand for the company’s configured solutions and is a strategic growth initiative going forward. Elemental LED’s division, Diode LED, provides a wide variety of superior quality linear, task, and accent LED lighting solutions for both commercial and residential applications.

To further support Elemental LED’s commitment to the lighting industry, drive growth, and quickly adapt to changes in business demand, the company has opened an office in the United Kingdom. Alex Findlay has been hired as Director of International Sales & Development reporting to Chris Le Blanc, Chief Revenue Officer and EVP at Elemental LED.

“Alex has extensive European market experience in management, sales and business development and joins us with broad lighting knowledge specifically in LED technology, manufacturing, and supply chain management.” says Chris Le Blanc. “Having lived and worked internationally myself I understand what is required to be successful in international markets and Alex truly embodies the characteristics necessary to drive Elemental’s European strategy.”

“Our investment into Europe is a direct response to the growth of the company,” said Randy Holleschau, Chief Executive Officer at Elemental LED. “By expanding our team to Europe we’re better aligned to drive transformative and innovative technology advancements to the global lighting market.”

“Although Europe has a variety of LED lighting suppliers, there is a void when it comes to low voltage linear technology solution providers that engineer custom configured solutions,” adds Chris Le Blanc. “There is a strong demand for Elemental LED’s many patented configured solutions in the European market. With the flexibility and advanced engineering offered by our products, we believe to be positioned for exponential growth in a market with substantial opportunities.”

About Elemental LED:
Elemental LED is a leading North American based engineering and technology company that manufactures an extensive high-quality portfolio of superior linear, accent, and task LED lighting featuring unparalleled CRI and R values with flawless, and vibrant high-fidelity color rendering. We are proud to be America's largest provider of low voltage linear lighting, inspiring lighting professionals with our innovative technology, unmatched quality, and best-in-class customer experience.

For more information, visit: www.elementalled.com/europe


April Mitchell, Senior Director, Marketing - Elemental LED