Strategies Unlimited says wirelessly connected reflector and A-lamp markets to be worth over $650M by 2020

Nov. 10, 2015

Mountain View, CA –The latest lamp (light bulb) report from Strategies Unlimited, Connected Lamps: Market Analysis and Forecast, analyzes the market for connected A and Reflector lamps with a forecast through 2020. The report covers the latest market size by application (residential, hospitality and retail) and dimming functionality.

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According to Strategies Unlimited, revenues for the connected reflector and A-lamp market are expected to have a CAGR of 85% and reach a total value greater than $650 Million by 2020. The chart below shows the market growth for connected reflector and A-lamps by functionality (simple dimming, basic tunable white, complex tunable white and color changing).

According to Philip Smallwood, Research Director of LED & Lighting at Strategies Unlimited “While the market in 2014 for these kinds of lamps was relatively small, at under $25 million, it is expected that we will see a substantial increase in the market size as more manufacturers increase competition for these lamps, and decrease the average selling prices (ASPs) of these product”. In 2014, companies like Philips, LIFX and TCP all sold color changing lamps on the market all year, and CREE and GE released simple dimming lamps in the second half of the year as well. In 2015, we have already seen OSRAM Sylvania release its Lightify range of lamp products as well as multiple start-up companies launching connected lamps as well.

The distribution of lamp installation is forecasted to take place in three major applications, retail, hospitality and residential, with residential applications leading the way due to their huge installed base. The chart below shows the market forecast for the connected lamps market broken out by end application.

According to Smallwood though, “Once certain professional applications like retail and hospitality embrace and learn to influence light to showcase their sites or products, we expect penetration to increase quickly there. This, in conjunction with higher professional ASPs, should lead to a substantial market share as well.

About Strategies Unlimited
Strategies Unlimited, a division of PennWell Corporation, is the world leader in market research in LEDs and lighting, lasers and photonics devices, and beyond. With a unique blend of in-depth historical market knowledge and technological expertise, Strategies Unlimited produces highly detailed market reports, custom studies, and provides consulting services. Additionally, Strategies Unlimited presents at industry events, including the Strategies in Light series and The LED Show, to large audiences worldwide.

About PennWell Corporation
Founded in 1910 in Tulsa, Oklahoma, PennWell Corporation is a privately held and highly diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following industries: Oil and gas, electric power generation and delivery, hydropower, renewable energy, water and wastewater treatment, waste management, electronics, semiconductor manufacturing, optoelectronics, fiber-optics, aerospace and avionics, LEDs and lighting, fire and emergency services, public safety, and dental. PennWell publishes over 130 print and online magazines and newsletters, conducts 60 conferences and exhibitions on six continents, and has an extensive offering of books, maps, websites, research and database services. In addition to PennWell's headquarters in Tulsa, Oklahoma, the Company has major offices in Nashua, New Hampshire; London, England; Houston, Texas; San Diego and Mountain View, California; Fairlawn, New Jersey; Moscow, Russia; and Hong Kong, China. For additional information about PennWell Corporation, visit


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