Shanita Penny signs on to keynote at Resilient Harvests Conference

Sept. 12, 2022
Budding Solutions founder brings together business acumen, cannabis activism, and passion for entrepreneurship to controlled environment agriculture event.

Resilient Harvests Conference organizers Resource Innovation Institute (RII) and Endeavor Business Media have announced that Shanita Penny, founder and CEO of Budding Solutions, will keynote during the Day 2 session, “Public & Private Solutions Toward Resilience.”

Penny, an alum of North Carolina Agricultural & Technical State University, has certifications in project management and Lean Six Sigma practices as well as a master’s in business administration from the University of Baltimore and Towson University. For more than a decade, she has consulted with Fortune 500 companies such as Pepsico, McCormick and Company, and JDA Software to develop contemporary management strategies that improve business performance.

Related article: Resilient Harvests Conference announces two keynote speakers

Penny has demonstrated her passion for entrepreneurship, social equity in business, and eliminating the stigma of cannabis by serving as a senior advisor to the Coalition for Cannabis Policy, Education and Regulation. In addition to providing boutique cannabis business consulting through Budding Solutions, Penny recently joined bipartisan Washington, D.C. firm Forbes Tate Partners as a senior vice president of public affairs, counseling clients and partners on the evolving cannabis market sector. She continues to advocate for equitable U.S. cannabis regulations that support responsible consumption, clinical and scientific research, and access to capital that will fuel industry growth.

Back in 2019, Penny spoke with CashColor Cannabis podcast during the New Orleans MJBizCon regarding the intersection of the cannabis industry with diversity, equity, and inclusion issues. She cited impacts on communities that were “devastated by the War on Drugs” that have been unable to capitalize on more recent economic opportunities presented by legalized cannabis operations. Her call to action was to “be an advocacy champion” and discard outmoded conceptions about cannabis consumers, business practices, and financial support to assess and create more opportunities for legalized cannabis operations to thrive.

On November 2, Penny will present “Achieving equitable outcomes via an efficiency workforce strategy,” building from her experience and perspectives on cannabis advocacy and social activism to explain ways to position businesses to grow by engaging local economies with cultivators.

The Resilient Harvests Conference will be held Nov. 1–2, 2022 in Long Beach, Calif. Additional off-site CEA tours will be planned for Nov. 3 and are to be announced.

Register for the Resilient Harvests Conference by September 16 for early bird rates.

CARRIE MEADOWS is managing editor of LEDs Magazine, with 20 years’ experience in business-to-business publishing across technology markets including solid-state technology manufacturing, fiberoptic communications, machine vision, lasers and photonics, and LEDs and lighting.

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About the Author

Carrie Meadows | Editor-in-Chief, LEDs Magazine

Carrie Meadows has more than 20 years of experience in the publishing and media industry. She worked with the PennWell Technology Group for more than 17 years, having been part of the editorial staff at Solid State Technology, Microlithography World, Lightwave, Portable Design, CleanRooms, Laser Focus World, and Vision Systems Design before the group was acquired by current parent company Endeavor Business Media.

Meadows has received finalist recognition for LEDs Magazine in the FOLIO Eddie Awards, and has volunteered as a judge on several B2B editorial awards committees. She received a BA in English literature from Saint Anselm College, and earned thesis honors in the college's Geisel Library. Without the patience to sit down and write a book of her own, she has gladly undertaken the role of editor for the writings of friends and family.

Meadows enjoys living in the beautiful but sometimes unpredictable four seasons of the New England region, volunteering with an animal shelter, reading (of course), and walking with friends and extended "dog family" in her spare time.