(LuxLive, Stand K6, 18-19 Nov) The Aurora Group, the global manufacturer of energy saving, smart LED lighting solutions, has unveiled its new catalogue, ‘Lighting 2016 Edition 1’, to coincide with the opening of LuxLive 2015.
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The catalogue reveals the new products that Aurora will be releasing in the new year, and demonstrates how the company intends to deliver ‘Value Beyond Illumination’ in 2016 and beyond. For the first time, the catalogue represents the entire Aurora Group branded portfolio, including the recently rebranded retail lighting specialists, Microlights - with over 30 years’ experience in assisting customers enhance their retail sales through lighting.
The 2016 catalogue presents Aurora Group’s combined expertise and products under one holistic brand, as Richard Sells, Group Managing Director, explains: “With a consolidated approach we can offer a complete range of products to accommodate five sectors – residential, hospitality, retail, commercial and industrial.
“By presenting clients with a one-stop lighting projects solution, we can provide an all-encompassing service to arrange the most appropriate solution for each application,” he continues.
The catalogue explains in detail how the Aurora Group can efficiently work on a project from start to finish: an initial in-depth consultation phase to understand the client’s requirements; designing the lighting system using the latest software; managing the project’s timescales and brief by working with all concerned parties; providing a focused approach from start to completion, where multi-functional teams work together on all project requirements; and finally the aftercare service, to ensure the client’s satisfaction.
Project-based solutions mean an increasing amount of the business can gain exposure to a particular customer, and it can better combine to achieve the requirements, vision and expectations of each industry, while delivering its premium products.
“By providing personalised solutions for any lighting scheme using application-centric products, we can extend our offering to become a truly global partner for any project size,” Andrew says.
“The catalogue, with its sleek look and holistic approach, will deliver the confidence to current partners and prospective consumers that our new and upcoming range of lighting products can deliver endless solutions to cater for every need,” he concludes.
Image Caption: Andrew Johnson, CEO Aurora Group, Neil Salt, CMO Aurora Group, and Jack Huang, CEO Aurora China
The Aurora Group
The Aurora Group is an international LED lighting organisation specialising in high quality, competitively priced energy-saving, smart LED lighting products. With a presence in every continent, the group employs over 900 people at its world-class, state-of-the-art, integrated manufacturing facilities in Asia, Europe and the UK. An industry leader, Aurora is dedicated to design, R&D, manufacturing, engineering, testing, research and sales and marketing to 70+ countries. Aurora's brands are optimised for the specific requirements of each channel and market. Aurora's award winning projects division is defined by quality, design, efficiency and sustainability. Providing personalised solutions for our target markets using application centric products makes Aurora a global partner for any size of project.
Jayne Clarke, Communications & Campaign Manager - Aurora
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