Oakland Athletics baseball organization chooses Daktronics for four new LED video displays

Feb. 12, 2015
Two main video displays and two ribbon displays to be installed for 2015 season

BROOKINGS, S.D. – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, was chosen to partner with the Oakland Athletics for their new LED video display system at O.co Coliseum in Oakland, California. A total of four new LED displays will be installed including two premier outfield video displays featuring 13HD technology, the premier outdoor solution with the brightness to cut through direct sunlight while providing crisp, clear imagery.

“These new Daktronics LED video boards will elevate the O.co Coliseum fan experience to a whole new level,” said Ken Pries, Oakland Athletics vice president of communications and broadcasting. “With Daktronics’ superior customer service and technical expertise, the entire process has been seamless. Our fans are going to be blown away on Opening Night and the final product.”

Featuring a 13HD pixel layout, the two main video displays will each measure 36 feet high by 145 feet wide and incorporate multiple levels of protection from the outdoor elements. Keeping with today’s standards for game-day productions, these display are capable of highlighting one large image for live video and instant replay. They can also be divided into multiple sections to show desired statistical information, graphics and animations, advertising and sponsorship messaging, and other game information.

The two ribbon displays will each measure approximately 3.5 feet high by 415 feet wide and feature 20 millimeter line spacing. These displays will be located on the seating fascia along the first and third baselines of the stadium and can be used to highlight sponsors and provide additional statistical information throughout each event.

“The addition of two large video displays will be a wonderful enhancement to the O.co Coliseum,” said Daktronics Sales Representative Robin Hall. “It is very exciting to work with the Oakland A’s. We are grateful for the opportunity and look forward to working hard to provide them with a quality LED video solution!”

Daktronics will also be including its powerful Show Control System with this installation. This industry-leading system provides a combination of display control software, world-class video processing, data integration and playback hardware that forms a user-friendly production solution. For more information on Show Control, visit www.daktronics.com/show.

Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.

About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2014 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.


Justin Ochsner, Public Relations/Marketing - Daktronics
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