Christie debuts new LED and other digital signage products and services at DSE 2015
Multiple solutions to help brands break through the visual noise and chaos to engage customers
DSE/LAS VEGAS, Calif. – Christie® demonstrates its continued commitment and versatility to digital signage applications with the introduction of an array of innovative media solutions, including Christie Experiential Networks® (CEN) digital destinations that is displayed at DSE 2015 in Las Vegas, March 10-13. CEN offers brands and agencies opportunities to deliver sophisticated advertising campaigns to communicate and engage the modern, tech-savvy consumer. CEN and Christie’s complete THREE SIXTY capabilities were demonstrated through Christie’s new CEN interactive one-sheet kiosks, award-winning Christie Velvet® LED tiles and ultra-high resolution LCD touch panels. Also on display were the Christie Design Studio, an interactive 3D mapping concept for retail environments and event-based applications.
Christie THREE SIXTY: Integrated or A la Carte Service Delivery
As part of Christie’s professional services offering, the Christie THREE SIXTY digital media group enables partners and end-users to access one of the most complete and experienced teams in the industry to develop end-to-end, next-generation digital signage applications. Comprehensive strategy planning, content creation, interactive programming, system design, deployment and nationwide monitoring and maintenance services can be realized using Christie’s enhanced capabilities or delivered as a fully-integrated digital installation or network. This builds on the company’s commitment to delivering fully scalable, interactive digital display systems customized for specific branding requirements, ranging from single LCD screens to complex, interactive, user-driven video walls, to projection mapping and multi-side immersive environments.
“The Christie THREE SIXTY capabilities and display technologies are backed by the company’s 85 years of innovative engineering and overall leadership in visual and audio industries. Our creative approach to experiential and multi-platform media infrastructures enable advertisers and brands to break through the clutter,” said Sean James, vice president of Christie’s Global Professional Services. “We have become a fully-integrated digital media company that can provide all the equipment, content experiences, content management systems, media sales and monitoring that corporations need to build a single display or a fully-connected, national display network, and everything in-between.”
Monetize Installations or Develop a Network
Media sales services are provided through Christie Experiential Networks (CEN), where clients can monetize their digital investments through sponsored digital content experiences and multi-platform strategic partnerships. Christie also invests in the development of niche experiential installations for high-traffic, brand and emotion-driven environments.
At the show, Christie debuted the Interactive One-Sheet and Digital Standee kiosks featuring Christie FHD651-T 65-inch and the Christie FHQ841-T 84 inch UHD LCD display panels.
Christie Velvet ‘Best New LED Wall’
A winner right out of the gate, Christie Velvet high brightness indoor LED tiles are easy to install and seamless to integrate. A wide viewing angle and ‘built-to-order’ 1.9 mm, 2.5 mm, 3 mm and 4 mm pixel pitches provide almost limitless design capabilities and installation options. Exceptional image clarity and 24/7 reliability make them equally at home in retail, hospitality, corporate lobbies, and control room environments. Backed by Christie’s industry-leading warranty and after sales services, they are part of the Christie family of display solutions that include projectors, LCD, Christie Velvet LED displays and Christie® MicroTiles® modular display system, some with tiled and touch-panel options. Complete solutions can include single or multiple display technologies to meet the most sophisticated display needs.
Christie Design Studio: An Interactive Retail and Event-Driven Mapping Kiosk
The Christie Design Studio is a turnkey solution in the theme of a ‘Point Of Sale’ style interactive kiosk. This solution demonstrates the potential creative expression that is possible with Christie display and software solutions working together, integrated into an effective interactive and immersive display experience.
Featuring a one-fifth scale model of a Corvette C7 Stingray created by Hyphen Services rapid prototyping, the Christie Design Studio brings the car to life through 3D, projection mapped photorealistic graphics on its body. The car is displayed within a diorama constructed of Christie MicroTiles, with multiple Christie projectors illuminating it, using Christie Twist™ LT for warping and blending. An interactive touch panel allows users to explore design options instantly and customize their vehicle to taste. Winner of a “Best Concept” award, the C7 display was developed in collaboration with Ventuz and 3DEXCITE. 3DEXCITE’s DELTAGEN software provides the backbone of this solution’s rendering pipeline and is built from the same tools many automakers use for digital review of new car designs, and development of marketing assets for web and print.
The Christie Design Studio can easily be deployed in many environments, such as retail settings where clothing can be mapped onto mannequins, or in a promotional event context to create buzz around a brand or new product. Advertisers can experiment with different graphics on various surfaces and structures before deploying in the field; corporations can project designs and logos on a scale model of buildings or interior spaces, such as lobbies, hallways and boardrooms, to test new concepts. For examples, download Christie’s “Book of Transformations,” with scores of projection mapping projects. The free downloadable app for iOS and Android devices features information about projection trends and technics, as well as case studies of some of the best projects delivered around the world using Christie projection technology.
“Experiential is growing everywhere; brands are embracing it, and consumers demand it,” said James. “The more effectively you can break through environmental noise and visual chaos and engage the customer, the more direct and immediate the benefit to the brand or advertiser.”
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
David Paolini, manager, media & public relations - Christie Digital Systems USE
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