Barco supplies miles of tiles at 2007 Detroit Auto Show
Thousands of LED modules have been used to enhance the appearance of car-makers booths at this year’s Detroit Auto Show.
Continuing with last year’s “immersive video” trend, Barco LED products have been designed architecturally into the walls themselves — often created with complex curves and sweeping arcs of video imagery.
|MiSTRIP above GM booth|
Auto manufacturers including Cadillac, GM, Ford, Saturn, Toyota, Lexus, Nissan, Porsche, KIA, Land Rover, Hummer, Jeep, Infinity and Buick have all selected Barco LED tiles — not simply as video presentation forums, but also for virtual scenery and the ability to create dynamic color transitions with ease.
Nissan used OLite 510 tiles for a huge, overhead carousel of video, displaying graphics, text, and new vehicle promos.
Acura used towering arrays of MiSTRIP modules for graphically rich backdrops behind two auto turntables.
MiTRIX modules are semi-transparent, with a self-supporting central backbone. The modules are designed with a 24mm pixel pitch, an extremely small size (384 x 192mm), and a very light weight design (1kg).