In Tokyo this week for the White LEDs 07 conference, we wandered into the Sony showroom and saw at first hand the company's 11-inch OLED TV, which went on sale mid November.
Production is limited to 2,000 units per month, and so most sales will be made through advance orders at major retail outlets. The 11-inch TV costs 200,000 yen including tax (around $1800).
The world's first OLED TV is incredibly thin, measuring only 3 mm at its thinnest point, and provides an excellent image even at very wide viewing angles.
For more details about the OLED TV, see Sony announces OLED TV launch in December.