Strategies Unlimited forecasts COB LED market to grow to $4.4B in 2020

Jan. 23, 2015

Mountain View, CA — Strategies Unlimited has released its latest market research report, The World Market for COB LEDs in General Lighting, which covers the market for LED COBs and Multichip Array COBs. It is forecasted that the overall market for these COBs will grow significantly to $4.4 billion in 2020 from $1.5 billion in 2014, and the market will experience a very respectable 40% growth from 2014 to 2015. Long term growth is mainly due to the increased penetration of COBs into directional and high lumen applications. Strategies Unlimited’s Research Analyst Martin Shih states, “COBs have a better light distribution and design flexibility than other package types, which makes them more adapted to applications where you need to direct light, need a large quantity of usable lumens, or both."

The World Market for COB LEDs in General Lighting offers unprecedented insight into the total lighting market through 2020 by covering all applications of luminaires and lamps, including troffers, downlights, spotlights, street lights, high bay, MR-16, reflectors, and other replacement lamps. According to Philip Smallwood, Research Director at Strategies Unlimited, “By creating the most detailed demand and supply model by region and application on the market today, Strategies Unlimited is better able to truly understand the COB penetration and growth, while having a better understanding of the major global suppliers on the market as well.” For a few years now, there have been many proponents that claimed mid-power packaged LEDs were going to supplant all other LEDs in lighting applications. The train of thought was that since mid-power LEDs are cheaper, companies will just pack luminaires with more of these LEDs to get the desired lumen output. Strategies Unlimited has determined that this trend is shifting as it is much easier to design certain luminaires with higher power LEDs and as COB packages are coming down in price. According to Shih, “By 2020, we expect COBs to have a higher than 70% penetration rate in downlight, streetlight, and high bay applications, to name a few.” About Strategies Unlimited Strategies Unlimited, a division of PennWell Corporation, is the world leader in market research in LEDs and lighting, lasers and photonics devices, and beyond. With a unique blend of in-depth historical market knowledge and technological expertise, Strategies Unlimited produces highly detailed market reports, custom studies, and provides consulting services. Additionally, Strategies Unlimited presents industry events, including the Strategies in Light series and The LED Show, to large audiences worldwide. For additional information about Strategies Unlimited, contact Tim Carli or visit About PennWell Corporation Founded in 1910 in Tulsa, Oklahoma, PennWell Corporation is a privately held and highly diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following industries: Oil and gas, electric power generation and delivery, hydropower, renewable energy, water and wastewater treatment, waste management, electronics, semiconductor manufacturing, optoelectronics, fiber-optics, aerospace and avionics, LEDs and lighting, fire and emergency services, public safety, and dental. PennWell publishes over 130 print and online magazines and newsletters, conducts 60 conferences and exhibitions on six continents, and has an extensive offering of books, maps, websites, research and database services. In addition to PennWell's headquarters in Tulsa, Oklahoma, the Company has major offices in Nashua, New Hampshire; London, England; Houston, Texas; San Diego and Mountain View, California; Fairlawn, New Jersey; Moscow, Russia; and Hong Kong, China. For additional information about PennWell Corporation, visit


Tim Carli, Sales Director - Strategies Unlimited


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