Seoul Semiconductor signs European and Asian deals with Avnet

The leading Korean LED maker has signed further distribution agreements with Avnet covering major lighting markets.

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Seoul and Silica
LED manufacturer Seoul Semiconductor has signed European and Asian distribution agreements with Avnet Electronics Marketing, a division of Avnet Inc, to expand and reinforce its sales network.

The agreements followed an announcement made in January for Avnet to distribute Seoul Semiconductor’s products in the North American market (see - Seoul Semiconductor and Avnet sign distribution agreement).

The agreements provide Seoul Semiconductor's customers with solution-centered support and quicker delivery via Avnet's inventory. As well as supplying LED products, Avnet will provide technical support services that will enable the integration of Seoul Semiconductor’s technology into customers’ actual applications, saving time and money. Miguel Fernandez, president of Silica, a division of Avnet Electronics Marketing EMEA, said: “Seoul Semiconductor’s broad range of advanced LED technology will revolutionize many segments of the lighting industry and is therefore a valuable addition to our existing portfolio.”

“We are pleased to collaborate with Seoul Semiconductor and penetrate the Asia market with innovative LED technology,” said Stephen Wong, president, Avnet Electronics Marketing Asia. “Seoul Semiconductor’s customers in Asia will experience a high standard of sales and support services, including access to Avnet premier team of engineers and technology specialists who are experienced in solid-state lighting, thermal management, power driver stage and secondary optics.”

"These agreements provide us with a significant opportunity to accelerate the sales of our LEDs in the European and Asian markets," said Yang-hee Han, a new managing director for sales and marketing at Seoul Semiconductor. "As the world’s largest distributor of electronic components, Avnet has an enormous sales network and professional sales know-how through its long experience. The recent series of agreements with Avnet is a competitive advantage."

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