Cree signs agreements with two distributors
The Durham, North Carolina-based LED manufacturer expands its network with Premier Farnell and Digi-Key.
In addition, Cree and Premier Farnell plc, a multi-channel, high-service distributor, have signed a global distribution agreement to distribute the full standard portfolio of Cree LEDs.
The global agreement covers the Cree LED portfolio, including the XLamp LEDs and the broad high-brightness portfolio, which includes round, oval, SMDs, and P4 LEDs. Cree LEDs are available through Digi-Key’s website and will be added to future print catalogs.
"The addition of Digi-Key widens Cree’s ability to reach growth markets for our LEDs," said Mark Despotes, Cree vice president of global channels.
Premier Farnell will distribute products that include the latest technology solutions in the XLamp families. These products will be distributed throughout the company’s global network of companies — Newark, Farnell, Premier Electronics and Farnell-Newark — via its multi-channel model of 35 websites, paper-based catalogues and dedicated field sales forces.
“Premier Farnell has an extensive global customer base, reaching those who are both designing and already using high-brightness LEDs,” said Despotes.