LEDs & SSL Design

LEDs Magazine 40 Under 40 Profile: Joe Cullumber

July 24, 2020

Brilled president Joe Cullumber's calling is to apply engineering expertise to developing application-specific SSL products.

Carrie Meadows,

Maury Wright

JOE CULLUMBER. (Photo credit: Image courtesy of Brilled Lighting.)

The transition to LED sources in lighting has led to many changes and opportunities, but two stand out — the possibility of applying SSL technology into truly application-specific products and the opportunity that SSL has afforded for up-and-coming entrepreneurs.

Joe Cullumber has seized on both of those opportunities at Brilled Lighting. For example, one of Cullumber’s employees at Brilled had sought a better light to deploy in swine farms. Cullumber designed a puck-style light that the company believes has great potential in the agriculture space. He has further designed linear strips for horticultural lighting that also integrate a wireless mesh network and target vertical farms. That activity led Brilled to develop a complete AgTech system for CEA.

Under Cullumber’s leadership, Brilled is an engineering firm at heart that specializes in creating custom SSL technology that can solve the problem of customers.

Meanwhile, early in his career, Cullumber spent two years in Taiwan and developed relationships that enable Brilled to offer top manufacturing expertise alongside the specialized engineering and innovation.

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About the Author

Carrie Meadows | Editor-in-Chief, LEDs Magazine

Carrie Meadows has more than 20 years of experience in the publishing and media industry. She worked with the PennWell Technology Group for more than 17 years, having been part of the editorial staff at Solid State Technology, Microlithography World, Lightwave, Portable Design, CleanRooms, Laser Focus World, and Vision Systems Design before the group was acquired by current parent company Endeavor Business Media.

Meadows has received finalist recognition for LEDs Magazine in the FOLIO Eddie Awards, and has volunteered as a judge on several B2B editorial awards committees. She received a BA in English literature from Saint Anselm College, and earned thesis honors in the college's Geisel Library. Without the patience to sit down and write a book of her own, she has gladly undertaken the role of editor for the writings of friends and family.

Meadows enjoys living in the beautiful but sometimes unpredictable four seasons of the New England region, volunteering with an animal shelter, reading (of course), and walking with friends and extended "dog family" in her spare time.

About the Author

Maury Wright | Editor in Chief

Maury Wright is an electronics engineer turned technology journalist, who has focused specifically on the LED & Lighting industry for the past decade. Wright first wrote for LEDs Magazine as a contractor in 2010, and took over as Editor-in-Chief in 2012. He has broad experience in technology areas ranging from microprocessors to digital media to wireless networks that he gained over 30 years in the trade press. Wright has experience running global editorial operations, such as during his tenure as worldwide editorial director of EDN Magazine, and has been instrumental in launching publication websites going back to the earliest days of the Internet. Wright has won numerous industry awards, including multiple ASBPE national awards for B2B journalism excellence, and has received finalist recognition for LEDs Magazine in the FOLIO Eddie Awards. He received a BS in electrical engineering from Auburn University.