LEDs & SSL Design

LEDs Magazine 40 Under 40 Profile: Andreas Kreuss

July 24, 2020

Andreas Kreuss founded LED Technics at the age of 18, continuing to grow the business with energy-saving LED lighting products for commercial application.

Carrie Meadows,

Maury Wright

ANDREAS KREUSS. (Photo credit: Image courtesy of LED Technics.)

The technology industry is replete with success stories of very young entrepreneurs, going back at least to the founding of Hewlett-Packard in a Palo Alto, CA garage — the event widely considered as the birthplace of Silicon Valley. Andreas Kreuss got off to a very young start, surprising his parents by doing research on LED technology as a teen and founding LED Technics Germany at 18 in the basement of his parents’ home. He was driven, he said, by the realization that the world would need efficient and environmentally-friendly lighting long before German and European customers would recognize the need.

He traveled to China at the age of 20 to develop contract manufacturing and supplier relationships. Kreuss has said that early sales were a challenge even though the return on investment was easy to articulate based on energy savings and better light quality than that delivered by fluorescent technology.

The still young and growing enterprise managed by Kreuss has produced several notable products including the Soldus family of spotlights. Moreover, the company has a fluorescent tube retrofit line called Click2Fix. Kreuss has developed business relationships ranging from car dealerships to commercial airports to commercial businesses across Europe.

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About the Author

Carrie Meadows | Editor-in-Chief, LEDs Magazine

Carrie Meadows has more than 20 years of experience in the publishing and media industry. She worked with the PennWell Technology Group for more than 17 years, having been part of the editorial staff at Solid State Technology, Microlithography World, Lightwave, Portable Design, CleanRooms, Laser Focus World, and Vision Systems Design before the group was acquired by current parent company Endeavor Business Media.

Meadows has received finalist recognition for LEDs Magazine in the FOLIO Eddie Awards, and has volunteered as a judge on several B2B editorial awards committees. She received a BA in English literature from Saint Anselm College, and earned thesis honors in the college's Geisel Library. Without the patience to sit down and write a book of her own, she has gladly undertaken the role of editor for the writings of friends and family.

Meadows enjoys living in the beautiful but sometimes unpredictable four seasons of the New England region, volunteering with an animal shelter, reading (of course), and walking with friends and extended "dog family" in her spare time.

About the Author

Maury Wright | Editor in Chief

Maury Wright is an electronics engineer turned technology journalist, who has focused specifically on the LED & Lighting industry for the past decade. Wright first wrote for LEDs Magazine as a contractor in 2010, and took over as Editor-in-Chief in 2012. He has broad experience in technology areas ranging from microprocessors to digital media to wireless networks that he gained over 30 years in the trade press. Wright has experience running global editorial operations, such as during his tenure as worldwide editorial director of EDN Magazine, and has been instrumental in launching publication websites going back to the earliest days of the Internet. Wright has won numerous industry awards, including multiple ASBPE national awards for B2B journalism excellence, and has received finalist recognition for LEDs Magazine in the FOLIO Eddie Awards. He received a BS in electrical engineering from Auburn University.