Siew Chee Hoe is the Technical System Marketing Manager for Infineon’s segment lighting. He has more than 20-year market experience in electronics and for the past 7 to 8 years with much involvement in system approach. He is in particular interested in LED lighting application and technology due to its energy efficiency feature, which is an important aspect for future sustainability. Chee Hoe is presently instrumental in looking into the future of lighting and what is needed to make this future come through.