DONALD A. PEIFER, founder of Smash the Bulb, LLC, is a lighting consultant based in Silicon Valley. With a master’s of architectural sciences in lighting from the Lighting Research Center at Rensselaer Polytechnic Institute, he has worked as a lighting designer and an executive in the lighting and controls sector for nearly two decades. Peifer continues to push the boundaries of lighting innovation and seek to provide novel products through his firm Smash the Bulb.