LED PixelBricks light glass advertising structure
LED fixtures supplied by James Thomas Engineering provide color-changing light effects for the tallest purpose-built advertising structure in the UK.
|M4, gateway to the West|
Located in a prime position on the M4, the gateway road from Heathrow airport and the west of Britain into the centre of London, the tower has giant 50 m2 advertising panels facing in both directions which are seen by over 1.5 million viewers every week.
In a first for outdoor advertising, the structure is made almost entirely from special glass. As a result of lines etched into each glass panel, the tower is able to transmit the light from the LEDs throughout the entire glass structure.
Lawrence Haines, Managing Director – large format, JCDecaux commented: "The PixelBrick fixtures satisfied the technical design brief and have brought the M4 Tower to life. Like the structure, its lighting is state-of-the-art and adds real impact ".
Advanced computer technology also allows the structure to adopt any colour to meet the specific branding needs of clients, adding additional impact.