SIGNS & DISPLAYS: Cinema signage, Sports arena displays
A total of 5.2 miles of LED channel letter lighting has been used to rebrand a UK cinema chain, while Odeco has installed 100 square meters of LED display screen in a Madrid sports venue.
A total of 5.2 miles of LED channel letter illumination has been used to rebrand numerous UK cinemas, using TIR’s LightScript supplied by Robert Horne Sign & Display.
Des Kenehan, director of Image Technique Ltd recommended TIR’s LightScript channel letter illumination system as an encapsulated product, completely water resistant and with the required maintenance benefits.
Image Technique completed all 55 site locations, comprising 155 signs for Cineworld Cinemas, within a 12 week programme. "It’s a very simple system to use," said Kenehan. "You can easily work out the number of modules you need, and the instructions calculate the transformer requirements. Then you just connect up the chain. We had no issues with installation from the word go, and so had no need to call on channels of support."
Cineworld’s new LED signage comprises Red LightScript modules to illuminate the lettering from within the channel letter units, with White LightScript modules behind. This gives a white halo effect to further accentuate the Cineworld branding.
Each LightScript module comprises an LED board housed inside a Lexan polycarbonate optic and sealed against the elements. Modules can then be interconnected to form a system of light sources that can fit into spaces too small for neon – for almost any font or size of letter.
Clare Burke, Marketing & Business Development Manager for Robert Horne Sign & Display, said, "We’re finding the demand for LEDs is expanding all the time. Over the last 12 months we’ve seen interest and orders of LightScript increase and many of the traditionally neon applications are being replaced with LEDs."
Madrid Arena features Odeco LED screens
The Madrid Arena, originally built to be one of the venues for Madrid’s 2012 Olympic bid, features 100 m2 of Odeco video screens.
To ensure visibility from any seat in the venue and create and sustain the right atmosphere for the events held there, six LED screens made by the Spanish Odeco group have been installed.
A 20 m2 screen is located at each of the four corners of the stands. Two smaller versions of these screens are located in the adjoining venue, the Satellite, each of them covering nearly 8 m2.
The 80 m2 of screens in the main pavilion are constructed out of more than 840,000 LEDs. Despite the luminous setting provided by the 11,000 m2 dome, SMD LEDs were chosen, with a pixel pitch of 12mm and individually controlled by a DC driver. The result is high brightness, evenness and a resolution high enough to cope with the size of the venue and the distances from which it can be seen.