The project came together with architect Anthony Béchu who had been commissioned by Generali to design "an innovative window in the world of LEDs".
LED lighting improves people’s well-being and gives designers more flexibility in the layout of open spaces and ceiling design. It removes the restrictions on lighting orientation that is often dictated by the use of fluorescents tubular lamps. Because of the extreme long lifetime of LEDs, the maintenance costs are kept to a minimum.
To create the desired ambiance, Generali chose a scenario of LED-based color-changing light effects. The glass façade of the top two floors is lit, communicating the image of the building towards the outside world like a beacon in the night.
Thierry Braunecker-Becker, General Manager, Philips Lighting France, said "We have been leading the world by unlocking the potential of LED for scene setting, creating atmospheres and lighting up landmark projects with dynamic colorful LED solutions."
Philips expects the world market for LED luminaires to grow rapidly by more than 30% per year driven by the entrance of LEDs in general lighting, from about EUR 700 million last year to EUR 1.5 billion in 2010.
* Footnote
Energy consumption regulations: Réglementation Thermique 2005 - the reference value for lighting is 12 W/m2
Lighting standards for offices in terms of illuminance levels and visual comfort: European Lighting Standard for indoor work places (EN 12464-1)