People and business News: Advance, Oree

Philips Advance has appointed Pieter de Haan as CEO, while a former senior Philips exec has joined the board of Oree.

Pieter de Haan appointed CEO of Advance

Advance, a division of Philips Electronics North America that manufactures ballasts and drivers for fluorescent, HID, and LED light sources, has appointed Pieter de Haan as CEO, effective January 1, 2008.

Since first joining the Philips Lighting organization in 1982, de Haan has held successive roles throughout Philips Lighting in Europe and Asia and has amassed over 25 years of experience in manufacturing, supply, marketing, sales, and general management. Prior to his appointment to CEO of Advance, de Haan served as CEO of Philips Lighting East Asia, based in Shanghai.

De Haan succeeds the retiring Brian Dundon, who served as CEO of Advance from 2002 to 2007. Says Dundon, “I am very excited about the opportunities that lay in store for Advance and fully support and applaud Pieter as he leads Advance to its next stages of growth and prosperity.”

Oree appoints new board member, works with IZM

Oree Advanced Illuminations Solutions Inc., a developer of planar LED illumination, has added Peter van Strijp, former Executive Vice President of Philips Lighting, to its Board of Directors.

Oree says that Van Strijp possesses extensive lighting industry knowledge and experience in conventional as well as solid state lighting. Most recently, he was the CEO of the Solid State Lighting (SSL) Business Unit at Philips Lighting where he was also responsible for the development and deployment of Philips Lighting overall SSL strategy.

Oree also announced that it is enhancing its collaboration with the Fraunhofer for Reliability and Microintegration Institute (IZM), a world-renowned industry leader in the fields of qualification and reliability which is located in Berlin, in order to execute the certification programs of the company’s products. Oree's collaboration with IZM demonstrates the company’s commitment to their customer’s requirements and their emphasis on product quality.

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