Don’t put all your eggs in one basket: LEDs not all they're cracked up to be? (MAGAZINE)

Aug. 20, 2010
Although LED lighting is proving to be useful in many applications, RON DAVIS, a marketing consultant with Vu1 corporation, believes the industry should continue to consider other lighting options.
Many years ago, I was assigned the task of establishing a beachhead of mini-computers in a large Fortune 50 company that had been operating under an “IBM only” buying mandate. I was working for the second largest computer company in the world, Digital Equipment Corporation (DEC). To set the expectations of the 22-person DEC sales team calling on this account I brought them into the customer’s primary data center. I walked them into a 50,000 square foot “glass house” packed with huge IBM mainframe computers and said “here’s your challenge”.

As someone involved with a new lighting technology that is not LED based, I felt the same “challenge” as I walked into this year’s Lightfair. I mentioned on the Vu1 Corporation blog that one was hard pressed to find even a CFL at this year’s Lightfair, and that the name should have been changed to “LED Fair.”


This article was published in the July/August 2010 issue of LEDs Magazine. To read the full version of this article, please visit our magazine page, where you can download FREE electronic PDF versions of all issues of LEDs Magazine. You can also request a print copy of LEDs Magazine (available by paid subscription) and sign up for our free weekly email newsletter.