Reggiani displays lighting fixtures with retail-inspired booth design at Euroshop 2014

Feb. 19, 2014
Date Announced: 19 Feb 2014 REGGIANI: RETAIL IN FULL LIGHTThe company exhibits at Euroshop 2014 with innovative product linesDüsseldorf (Germany) -- At the most important retail trade show, held at the Düsseldorf Messe from 16 to 20 February, Reggiani presents a series of new lighting ideas and products for retail with definite impact and appeal, as confirmation of the major focus of the company on research into solutions for commercial spaces.Store design has in fact always been among the main outlet markets for the Reggiani brand, offering consultancy which aims at the function of lighting and also the emotions involved in the buying and selling experience. Special attention and a boost to innovation come from ongoing research into lighting, offering energy efficiency and also high versatility and personality for in-store use.The world of retail presents ever-new challenges and, like fashion, requires tailor-made designs, also making space extensively available for stimulating creativity and exclusivity which Reggiani can offer also thanks to a serious of unique pluses: light studied and personalised for every room does not flood the spaces but enhances them and, thanks to a reduction in consumption and minimalism of form, is both a frame and a key element at the same time. Shopping is gradually becoming an experience which involves all the senses, always starting with sight, which can be “shifted” and influenced according to the intensity of the light which fills the store.The list of credits on which Reggiani has built its competence in the area demonstrates the ability to offer all-round support, starting with the design and ending with technical assistance in situ and the creation and manufacture of custom products, while fully observing laws and regulations on safety and energy efficiency as required by every country.As demonstration of the importance of the Euroshop show, Reggiani is to take part in this year’s event with a set design inspired by the actual world of retail and which comes to life thanks to objets d’art which metaphorically represent garments on sale in a store. The design has once again been commissioned from the Japanese architects Setsu and Shinobu Ito who have worked with Reggiani for years on creating an exhibition space which conveys emotions as well as simply displaying the company’s lighting products.The new ideas brought to the Euroshop 2014 event are to mark the start of a process of change and evolution of the Reggiani brand which, on the occasion of the trade show, is to present a first step towards the new identity with restyled logo and payoff and which communicates the new corporate philosophy: “WE SPEAK LIGHT” as light is the language of Reggiani.From the product standpoint Reggiani is also to offer a preview of a series of products designed specifically for the retail industry.The Yori family is the most complete and versatile range for the lighting needs of retail outlets. Thanks to its distinguishing features - minimalism and function - Yori is a small spotlight with high performances for scenographic beams of light.Trybeca is a family of recessed luminaires with an elegantly minimalist design, previewed for the occasion of Euroshop 2014, and is composed of three geometric shapes - square, circle and rectangle. Trybeca can also be used in the most widely varying architectural contexts.Splyt is the system of spotlights for interiors born of the need to offer Wall Washer optics with high performances and very narrow beams <6° while maintaining a thickness of the optical opening of only 40 mm. Splyt is born of the collaboration by Reggiani with the British firm LAPD consultants.The range of new products also includes Linea Luce Slim which offers all the versatility of the LED linear system with excellent performances and extensive possibilities of use.ABOUT REGGIANIIn over fifty years in business Reggiani Spa Illuminazione has become one of the key world players in the lighting industry. Its technical fixtures for lighting interiors and exteriors are benchmark products on the market. Reggiani Spa Illuminazione has various production sites: headquarters at Sovico (MB) and locations in London, New York and Ningbo (China), as well as the sales office in Moscow and the showroom in Paris. At a commercial level, with its own sales network, Reggiani Spa Illuminazione distributes on a wide scale its products in Italy and 80 other countries in the world, adapting them to specific international standards. The constant offering of innovative products and the expertise acquired over the years by Reggiani as a company has mapped out a new and growing opening-up to dialogue with the world of lighting designers, architects and draughtsmen, to whom Reggiani can offer technical support and solutions for their projects and designs.

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