The GE Lighting Asia experience at your fingertips through new digital platform

Jan. 2, 2013
Date Announced: 02 Jan 2013 GE Lighting is pleased to announce the launch of its brand new Asia website: The new website will offer users a more friendly and convenient browsing experience as well as an ideal visual effect, which embody GE Lighting’s consistent focus on user experiences. The new website has a contemporary and crisp look in line with GE Lighting’s corporate brand identity. It provides users a streamlined experience with resources and functionality that are designed to serve the lighting industry and strategic end-users. GE Lighting’s latest digital platform provides in-depth insights into its project capabilities, with useful case studies that demonstrate the applications of GE’s world-class technologies globally as well as the resultant cost-savings and energy-efficiencies enjoyed by its clients.Another valuable resource that will be available to visitors of the website is a comprehensive document library that is designed for easy, intuitive navigation. The library will comprise the latest documents, catalogues, brochures and technical information. Ingrid Zhu, Asia Marketing Director of GE Lighting, added: “With GE Lighting Asia’s latest digital platform, a world of resource is now just a few clicks away for the lighting community and our end-users. This is part of a wider global initiative by GE to share its expanding breadth and depth of experiences, product and technical offerings with the community. Through such initiatives, we seek to continue contributing to the overall knowledge upgrade of the lighting industry.” To experience GE Lighting Asia’s latest digital platform, please visit: GE LightingGE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 15,000 people in more than 100 countries, and sells products under the Reveal and Energy Smart consumer brands, and Evolve, GTx, Immersion, Infusion, Lumination and Tetra commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit

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