Al Hoch joins Lighting and Electronic Design

Aug. 20, 2013
Date Announced: 20 Aug 2013 Lighting and Electronic Design Inc. (dba LED, Inc.) president and founder Janie Lynn, is pleased to announce the appointment of Al Hoch as senior vice president of sales and marketing. Mr. Hoch will be responsible for business development and management of LED’s independent manufacturer’s representative network as well as leading the marketing efforts to re-brand the company and how we go to market and interact with the specification community, representatives, distributors, contractors and end users. Mr. Hoch joins LED with more than 20 years experience in the lighting industry. Past roles have included Eastern region sales manager with The Light Edge, national brand sales manager with AAL, national sales and marketing manager at Hinkley Lighting’s Architectural Site lighting and Afterhours landscape divisions, as an independent lighting sales agent in northern Ohio and in electrical distribution. He will be based in Ohio.Mr. Hoch holds a Bachelor of Science in Business Administration from the University of Texas. He is also a member of Illuminating Engineering Society of North America (IESNA), American Institute of Architects (AIA), American Society of Landscape Architects (ASLA), National Association of Home Builders (NAHB) and the U.S. Green Building Council (USGBC).Company president and founder Janie Lynn commented, “Al is a key element in our sales and marketing strategy. His knowledge of the market, relationships in the industry and his vision for new product development, will help us meet the needs of our customers, how they view us, and interact with us. As a forward thinking company with an extensive tradition in the lighting world, it is vitally important that our customer view us in this way.”Hoch added “It’s not often that things just click from day one. Janie and I share the same vision for success for the company. I look forward to this exciting opportunity. I know our customers and agents will see our new marketing efforts immediately.” “Not only our marketing efforts”, adds Ms. Lynn “but also our aggressive new product launch that will begin in early 2014.”About Lighting and Electronic Design INCLighting and Electronic Design (LED) is a leading designer and manufacturer of LED (light-emitting diode) based specialty lighting fixtures and controls systems. LED is headquartered in Henderson, Nevada and has been in business for over twenty years. Our customers and partners are the leading international lighting design, architecture and engineering firms, as well as the world’s premier developers and brands. Together we have completed thousands of installations worldwide, including renowned architectural landmarks such as the Luxor hotel, City Center-Las Vegas, Encore Hotel-Las Vegas, Renaissance Hotel-Las Vegas, Reunion Tower-Dallas, Metropolitan Opera-NY, Disneyland-Anaheim and China, Movie Theatres Worldwide, and many other prestigious entertainment, hospitality, and retail interiors and facades.

Al Hoch, Sr. Vice President of Sales and Marketing, Lighting and Electronic Design Inc. 440-965-5789

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