Lighting designer Luceplan and architectural lighting manufacturer Modular Lighting Instruments launch new showroom
Designed by architect Amedeo G. Cavalchini (www.studiocavalchini.com), the space exemplifies the synergy between decorative and high-end architectural lighting fixtures and offers architects and designers a one-stop shop for projects. Cavalchini’s design was initially inspired by the actual products that would be showcased there – looking at the technical, commercial, economical and aesthetic components. Set on two floors, Cavalchini divided the showroom’s main level into 22 light boxes each infused with a special “still life”, using new materials such as the de Castelli etched aluminum walls and pine wood slats. The lower level mixes old and new integrating the original redbrick columns with modern lighting elements, meeting space and informal seating areas featuring furniture from Buzzispace.
"Linking a major Italian design brand to an architectural and technical lighting innovator was a logical and strategic pairing for both companies. This showroom serves as a source for engagement where architects and interior decorators, design professionals, builders and consumers can view and experience the products and understand their capabilities in person,” states Patrizia Vicenzi, General Manager, Luceplan.
Bart Maeyens, General Manager, Modular L.I. says, “For Modular Lighting Instruments, now is the ideal time to conquer the US market. We are investing a tremendous amount in the UL certification of our current portfolio because we truly believe in the growth potential in the US. We are now entering the next phase. Getting Modular L. I. and Luceplan both visible to the customers in the mecca of lighting design is a dream come true. The Soho district in New York is the perfect window to display our offerings and to create a central inspiration hub for our main target groups of architects and lighting designers.“
Giuseppe Butti, CEO, Luceplan USA, remarks, “Having a space that gives designers a chance to experience and test out products at length and in a conducive and dedicated environment gives both brands an edge over the competition. In a city such as New York and even in the creative Soho setting, this gives us tremendous advantage and we are truly grateful.”
The new showroom launch coincides with a period of extraordinary double-digit growth and competitive advantage in the U.S. thanks to the recovery of the real estate, office and contract markets. In the wake of the success of Pétale and Silenzio, which have rapidly matched bestsellers Hope and Costanza in sales, Luceplan has launched products ahead of their time, and continues to push the creative envelope by offering a varied collection of interesting and functional solutions using LED sources and acoustic technology. Many outstanding U.S. projects have been completed using Pétale, including LinkedIn’s San Francisco headquarters, and the Grand Hyatt in San Diego.
Modular L.I. started in 1980 as the first architectural lighting brand in the world. Founder Paul Rommens discovered a major gap in the architectural lighting market and filled it with fixtures that combined technology, design and marketing. Since Modular L.I. was first introduced to the North American market, there has been an extremely positive reaction from leading specifiers across both the US and Canada. With more than 30 years of inspiring architects with its pioneering innovations, authentic designs and non-conformist approach, their reaction isn’t a surprise to those that know the brand. The expectation for Modular L.I. over the next three years is to become a “must-buy” fixture for American architects and their projects and eventually become one of the leading brands in architectural lighting in the US. The new showroom currently carries the best-selling collections and the most popular brands include: the Smart series, Mini-Ritm, Spock and Stove.
Aesthetic and technological research, design culture, experimentation and innovation, a creative spirit never separated from functional quality and efficiency. This is the system of values that shapes the identity of Luceplan since its founding in 1978. A long series of honors, from Italy and abroad, bear witness to the innovative force and excellence of a design brand that avoids any formalism, focusing on offering technologically evolved lighting fixtures for flexible use. Known for their performance and supreme design aesthetic, Luceplan products are manufactured for global use and are found in leading institutional, hospitality, corporate and residential settings.
In addition to applying the most innovative technologies and materials and by introducing solutions from other fields of research in the world of light, Luceplan’s experimental approach has been immediately translated, ahead of its time, into a focus on environmental and energy saving issues, through the rationalization of production as a whole, from product assembly to its packaging, guaranteeing a correct life cycle for fixtures, all the way to their disposal. Today Luceplan, updated to the cutting edge but also solidly rooted in a unique heritage of design and production experience, renews the entrepreneurial spirit of its origins, continuing the exploration of unprecedented technical, functional and aesthetic potentialities of light. Luceplan is part of the Philips Lighting Consumer Luminaires sector.
ABOUT MODULAR LIGHTING INSTRUMENTS:
Modular Lighting Instruments has played a leading role in the architectural lighting sector throughout the world since 1980. This creative company’s high-end design lighting can be found in prestigious projects and architectural buildings all over the world. Modular L.I. sets itself apart from other market players through its distinct and creative identity. Modular L.I. employs 180 people and has an extensive R&D department, which is responsible for the conceptual development of new lighting solutions. Modular L.I. has been part of Philips Lighting since 2006 and its headquarters are based in Roeselare, Belgium. In addition to having many sales outlets in more than 70 countries throughout the world, Modular L.I. showrooms can also be found in Amstelveen, Paris, Copenhagen, Oslo, Stockholm, München and now NY. Modular L.I. will be at Lightfair in New York (May 2015).
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