Willowlamp achieves new decorative lighting designs for luxury chandeliers

March 30, 2015

Willowlamp is an award winning South African lighting company whose creator Adam Hoets uses an original and patented method of attaching ball-chain to laser-cut steel frames. A tiny notch in the metal frame is the ingenious ingredient to creating a fastener-free curtain of chains. The result is a vast collection of intricate decorative lighting designs including vibrant chandeliers and elegantly swaying pendants.

After graduating as an architect, Hoets travelled through Africa becoming increasingly enthused by the complex patterning he found in the continent’s natural surroundings. The combination of his acute understanding of geometric shapes paired with his architectural education has resulted in a collection of decorative lighting and sculptures that are masterpieces of both structure and aesthetics. “Many of my designs are in some way inspired by nature,” comments Hoets. “Whether this is a direct translation like the 'Faraway Tree' (chandelier) or like many of my designs that are derived from sacred geometry – an understanding of nature in its purest form”. Willowlamp has redefined the chandelier. Hoets’ signature pendants emit not only light but also creative energy, and this is a key part of the brand’s ethos. According to Hoets: “Our designs fuse organic forms with high tech materials and processes to create a dramatic new genre of lighting. Each fixture is the result of collaboration between the needs of the user, the creativity of the designer and the skills of the fabricator. Our responsibility is to harness creativity and transform it into high-quality, beautiful objects for everyday use.” These unique decorative lighting works can today be seen suspended from the ceilings of globally renowned hospitality, retail and commercial sites. For instance, a custom-designed work was commissioned by The Melia Hotel in London, which took form as the 'Fuchsia in Smoke’ chandelier. Other prestigious projects include the crafting of 35 large chandeliers for the Ritz Hotel in Dubai, the creation of the 'Flower of Life' chandelier for the Seerose Resort and Spa in Switzerland, a customized ‘Protea’ installed at the Ritz Carlton Chicago, and a custom-made oversized Flower of Life chandelier in chrome that hangs in the hallway of the Mena House Hotel Giza, Egypt, to name but a few.




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