ARTEMIDE OPENS LIGHTING CONSULTANCY & TRAINING CENTER IN NEW YORK
Artemide is pleased to announce the opening of a new Lighting Consultancy & Training Center in New York. The center is located at 46 Greene Street, adjacent to the Artemide flagship store in SoHo. The multi-purpose space will host Artemide product training and events throughout the year. In addition, it will showcase the new Architectural collection developed for the North American market, including the Red Dot Award winning Alphabet of Light, designed by Bjarke Ingels Group.
The Lighting Consultancy & Training Center will help build on Artemide's heritage, product knowledge and lighting capacities in the North American market. Special training sessions and future CEU credits trainings will be made available to architects, lighting designers, retailers, students and press. Artemide aims to make the New York Lighting Consultancy & Training Center a great support tool to strengthen its market share in the North American architectural lighting market.
The Lighting Consultancy & Training Center consolidates Artemide’s philosophy of offering not only products, but also services and expertise as an important tool to understand the full performance of Artemide products from the Architectural, Outdoor, and Design collections.
Guided by the philosophy of "The Human Light," Artemide continues to conceive and develop its products around the well-being of humans in any space, from residential to workplace and public spaces. Artemide does not simply design around a light source, the company implements research and development to create innovative lights using electronic and optical technology that enhance the user's well-being.
Artemide will host an opening event in the new center as part of the celebration of NYCxDesign on May 22nd. For the occasion, Artemide’s new photographic campaign for 2017, shot by Pierpaolo Ferrari, will be exhibited in the showroom. The exhibition tells the story of Artemide lamps through Ferrari’s stylistic compositions and characterizing usage of color.
The latest products from the Artemide design catalog will also be on display, created in collaboration with major architects and top brands using state of the art technology and manufacturing. New products on display include the Yanzi lamp family, designed by Neri & Hu, which recently made its debut at Euroluce, Ameluna, designed in collaboration with Mercedes-Benz Style, and Orsa, designed by Foster + Partners.
Artemide looks forward to welcoming visitors to the new space to learn more about the brand and its products firsthand.
46 Greene Street
New York, NY 10013
For more information:
Brittany Kane, PR & Communications Coordinator
Artemide North America
212.925.1588 x 1131