Strategies in Light announces Lutron Electronics, Tridonic and Illumra as anchor sponsors of new IoT Pavilion at 2018 event

Dec. 7, 2017

Strategies in Light, co-located with The LED Show and Lightspace California, announced today that Lutron Electronics, Tridonic and Illumra will be anchor sponsors of the new IoT (Internet of Things) Pavilion to be launched at the 2018 event. The interactive pavilion is designed to provide key insights into the rapidly evolving future of smart building solutions and will be open during the exhibition hours of the event, scheduled to take place February 13-15, 2018 at the Long Beach Convention Center in Long Beach, California.

"With IoT transforming the future of lighting, we are excited to launch this dedicated area of the show floor to highlight emerging technologies, share new insights and facilitate lucrative networking opportunities," said Mr. Maury Wright, Editor-in-Chief, LEDs Magazine. "With such vast potential in this market, providing a platform for companies to connect and share information is crucial. As leaders in the IoT space, Lutron Electronics, Tridonic and Illumra are excellent additions to the pavilion, bringing smart lighting solutions to life."

The pavilion is exclusive to just eight companies, with limited slots remaining. The pavilion will be complemented by a full track of sessions in the Conference Program covering such topics as data capabilities, creating value in IoT, privacy and security, Bluetooth mesh specification, market disruptors, connected cities, interoperability issues and more.

"With the changing market, a conference of this kind is essential in sharing insights, best practices and lessons learned, as well as discussing how the market moves forward and what companies need to do to stay competitive and poised for growth," said Mr. Philip Smallwood, Research Director for Strategies Unlimited and Conference Chair of the "Connected Lighting at the Center of IoT" track. 

In addition to IoT, Strategies in Light and The LED Show will also address such themes as thriving in a disrupted lighting market, technology innovation to support market growth and the latest on lighting design and applications. With a record-setting attendance in 2017, the 2018 conference is expected to attract more than 5,500 attendees, including lighting manufacturers, lighting distributors, end users of LED lighting products, lighting specifiers, facility managers, lighting designers, lighting architects and more. To view the conference program and speakers in detail, visit

Early bird registration discounts end on December 15. Press passes are available free of charge by contacting Wendy Lissau at [email protected]. Companies interested in the IoT Pavilion may contact Katrina Frazer at [email protected].

Learn more about Strategies in Light and The LED Show here.

Learn more about Lightspace California here.

About LEDs Magazine

LEDs Magazine is the leading information resource for the global LED and lighting community, serving thousands of readers that specify, design, and manufacture LED-based products for a wide range of end-use applications. Its key value proposition is to offer well-written, unbiased, and informative editorial content to more than 63,000 subscribers. LEDs Magazine provides news and product information on a daily basis in combination with in-depth technical articles, analysis, and case studies. For additional information about LEDs Magazine, visit

About PennWell Corporation

PennWell Corporation is a privately held and highly diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following industries: Oil and gas, electric power generation and delivery, hydropower, renewable energy, water and wastewater treatment, waste management, electronics, semiconductor manufacturing, optoelectronics, fiber-optics, aerospace and avionics, LEDs and lighting, fire and emergency services, public safety, and dental. PennWell publishes over 130 print and online magazines and newsletters, conducts 40 conferences and exhibitions, and has an extensive offering of books, maps, websites, research and database services. In addition to PennWell's headquarters in Tulsa, Oklahoma, the Company has major offices in Nashua, New HampshireLondon, EnglandHouston, TexasLa Jolla, California; and Fairlawn, New Jersey. For additional information about PennWell Corporation, visit

Wendy Lissau
Marketing Director
PennWell Corporation
Email: [email protected]
Phone: 918.831.9793

SOURCE PennWell Corporation