Applelec selected for first direct arena project

June 19, 2017

Applelec supplied Nebula Creative with SloanLED PosterBOX 3 LED modules and a textile framing system to create two rock’n’roll lightboxes for the first direct arena in Leeds.

 Nebula Creative designed and installed the lightboxes during the refurbishment of the music and entertainment venue’s VIP bar and shows around 240 album covers of artists that have played at the venue alongside classic covers. Renamed the Black & White Lounge, the new bar scheme was created by design agency, Jaywing, in conjunction with venue sponsors, first direct. 

Tony Watson, director of sales, marketing & PR at the first direct arena and York Barbican, said: ‘We've installed significant branding throughout the arena and without a doubt the most effective piece is our lightbox by Nebula Creative utilising the SloanLED system from Applelec. The resulting installation is stunning and has transformed our most important space.'

The installation features two large-format lightboxes created using a textile framing system and illuminated by SloanLED PosterBOX 3 modules, both supplied by Applelec. Standing at three metres in height, the first lightbox is ten metres in length, whilst the second is just under five metres long. Using 90 PosterBOX 3 modules, the entire system draws just over 1200W. 

Jacob Smith, managing director of Nebula Creative, said: ‘The PosterBOX 3 modules in this lightbox create extremely bright and even illumination and were easy to install along just the top and bottom edges of the lightbox frame. The lightbox is so bright it is even noticeable outside the venue, through the windows of the VIP bar.'

 Andy Armitage, head of signage sales at Applelec, said: ‘High brightness illumination is achieved across a width of up to three metres using the SloanLED PosterBOX 3 system, where just two rows of facing modules are required to provide light. In addition, the product significantly reduces the installation time required to populate a lightbox in comparison to the use of LED tape or ribbon. We’re really impressed with the lightboxes created by Nebula Creative which look fantastic.’

 Applelec announced in January that it is now acting as an official UK distributor for SloanLED LED systems, including PosterBOX 3 modules, working on projects throughout the UK.