Bill Groener Joins Altman Lighting as Chief Operating Officer

Dec. 21, 2023
Before joining Altman, Groener was the COO of The Lighting Design Group, president of Vincent Lighting Systems, and VP of national business development for 4Wall Entertainment.

Denver, Colorado (11/29/2023) - Altman Lighting Inc. is pleased to announce Bill Groener as our Chief Operating Officer. Groener’s distinguished career spans more than 40 years in the entertainment, themed and architectural technology sectors. Before joining Altman, Groener was the COO of The Lighting Design Group, President of Vincent Lighting Systems and the VP of National Business Development for 4Wall Entertainment. Furthermore, Groener held key positions with Color Kinetics, Barbizon, Elliptipar, and Strand Lighting. He was also the principal and sole owner of BGr + A, a sales agency covering the Metro New York area that was dedicated to meeting the diverse lighting needs of the theatre, television, film, and architectural markets.

Groener relocated to Northern Colorado during the summer to join the Altman team as their Chief Operating Officer, fully aware of the many challenges that Altman Lighting has faced during and following the pandemic including the relocation of their factory from Yonkers to Denver right as the lockdown began. But Groener sees those challenges as an opportunity to build on the incredibly strong foundation that Altman Lighting has built over its seventy years in the industry and find newer and better ways of moving into the future.

“I operate from a philosophy of honoring the past, resolving the difficulties and recognizing the opportunities of the present, and building something of value that can endure long after me. I believe that I can help the Altman organization honor its past, overcome the challenges of today, and build a strong foundation for a bright future,” says Groener.

In addition to his management experience, Groener has professional design expertise as a show lighting designer at WED Enterprises, now Walt Disney Imagineering, where he did architectural and theatrical lighting design at EPCOT Center, Walt Disney World, and Disneyland. He also has served in technical director and designer/consultant roles for a number of theatrical companies and at his alma mater, the University of California, Santa Barbara. On the teaching side, Groener was assistant professor/technical director at the Department of Theatre at Williams College, Williamstown, Massachusetts.

Groener has B.A. and M.A. degrees from the University of California at Santa Barbara and has done postgraduate studies at London Business School and Harvard Business School.

He has served as one of nine members of the governing body of PLASA, is a past president of the Entertainment Services and Technology Association and a vice-chair of PLASA in North America., He also served on the board of directors for the ESTA Foundation and the Southern Connecticut Chapter of the American Foundation for Suicide Prevention. He is a member of several industry associations including USITT, IESNA, SEGD and TEA and actively supports their programs.

Russell Altman, President of Altman Lighting is looking forward to having Groener on board: “We are delighted to welcome Bill Groener to Altman. Bill is a seasoned lighting professional with exceptional communication and management skills that have brought success to multiple disciplines within our industry. We believe that Bill’s diverse and distinguished career experience in design, teaching, and management will be a tremendous asset to help lead Altman into the future.”

Altman Lighting is one of the leading innovators of theatrical, architectural, film and video lighting today. Founded 70 years ago by Charles Altman on the philosophy of providing top-quality products at an affordable price, the company and family provide state-of-the-art product innovations and economical lighting solutions. To find out more about the complete Altman Lighting product line visit