Lighting Industry’s Largest Marketing Agency Expands to Serve All Built Environment Industries

Feb. 9, 2024
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AMBI to Specialize in Full-Service Marketing for Brands Delivering Solutions in Architecture & Design, Materials & Finishes, Business Services & Technologies, and Illumination

Feb. 6, 2024 – Cincinnati – AMBI, a new full-service marketing agency serving brands in built environment industries (BEI), launched today as a specialized subsidiary of W.Bradford in downtown Cincinnati.

Inheriting more than 20 architectural and commercial lighting brands from W.Bradford to comprise its initial client roster, AMBI represents a broader vision to represent all built environment industry brands seeking to establish more profound brand positions for their respective product and service solutions.

“The built environment is where today’s greatest creative and technical minds converge,” said Will Sears, AMBI Founder & CEO. “Great spaces reflect profound integration of design intention, technology, thoughtful materials, and a merging of daily and aspirational living. AMBI is now the singular hub for brands growing these realities as part of their daily operations and corporate vision.”

With a sharp focus on built environment industries (BEI), AMBI aims to elevate brands championing innovation with architecture and interior design, materials and finishes, and building services and technologies, with a special emphasis on illumination.

“AMBI is the embodiment of the unmatched results and expertise we have forged in commercial and architectural lighting for the last seven years,” Sears said. “We have a nuanced understanding and deep relationships in all AMBI industries. AMBI now empowers us to multiply that value to more brands in search of the level of results we have consistently delivered at W.Bradford from day one.”

AMBI comes with a team of industry-informed, strategically driven marketers who focus on enabling business growth and enhancing brand awareness for manufacturing, distribution, installation, and design verticals of the built environment industries.

“The beauty of this strategic decision is that our existing lighting clients will not experience any changes other than our new name and branding,” Sears said. “Instead of a change, this is substantively an upgrade, where we will not only be able to further hone our specialized expertise but also enable new insights for how their products can live synergistically with all of the elements of a space.”

AMBI provides elevated branding, creative, social media, 3D render and animation services, public relations, event support, and executive-level consulting.

To elevate marketing efforts or to learn more about AMBI's innovation in the market, visit