Integral LED moves to consolidate rapid entry in LED lighting business with senior sales

Feb. 15, 2016
British technology manufacturer Integral has moved to consolidate and grow its new lighting division with the appointment of two industry heavyweights. The semiconductor-based business made a successful diversification two years ago with rapid results, announcing a 300% growth in their LED lighting business in 2015. In a move to strengthen their presence in both distributor and retail channels, Integral has appointed two Sales Directors with strong records of accomplishment in the lighting sector.

Joining Integral after a long and distinguished career with Philips Lighting, Paul Kirwan aims to introduce the brand to a broader range of distributors throughout the UK, building on the businesses’ strong reputation for high quality and competitive prices. Similarly, Mark Polloway has been drawn from the ranks of senior lighting professionals, following on from recent roles at TCP and Yankon, to bolster Integral’s presence in stores across Europe, the Middle East and Asia. Polloway’s chief goal is to channel Integral’s 25-year reputation as a leading memory manufacturer into the burgeoning lighting category - worldwide.

“Our long-term experience of delivering a high-quality product in a timely manner has been enthusiastically received by the lighting market, eager for reliable and keenly priced LED lamps and luminaires, commented Sunil Kotecha, MD of Integral Memory plc. “Expanding our team with key expert personnel will introduce a new brand name to some, that has a long history of delivering solid state technology”.


Stephen Thomas - for Integral LED