Elemental LED partners with West Michigan Lighting Inc. to distribute Diode LED lighting products

April 13, 2016
Elemental LED Announces New Partnership With Lighting Controls Agency to Offer Diode LED Products

Emeryville CA – Elemental LED, a leading U.S. based engineering and technology company that manufactures LED lighting solutions announced a partnership with West Michigan Lighting Inc. that extends its Diode LED product brand into western and northern territories of Michigan. Elemental LED and its wholesale and manufacturing division, Diode LED, provides a wide variety of superior quality linear, task, and accent LED lighting solutions for both residential and commercial applications.

West Michigan Lighting, Inc. has built an impressive reputation by providing top notch lighting controls solutions and premier customer service. The agency, founded in 1983, is headquartered in Grand Rapids with offices in Lansing, Holland and Kalamazoo and employs 25 lighting professionals. Elemental LED is dedicated to working with West Michigan Lighting, Inc. to provide superior Diode LED lighting solutions to their customers.

“We are excited to be working with such an experienced team of lighting professionals at West Michigan Lighting,” says Barrett Cook, Elemental LED’s Director of Business Development. “Their excellent reputation and significant expertise in LED lighting and controls were just the qualities we were looking for to bring our innovative LED lighting solutions to the region.”

“Adding the top-rated Diode LED brand to our portfolio of lighting products was a must for our organization,” says Mike Anderson, Principal of West Michigan Lighting. He adds, “the custom solutions they offer with short lead times are very attractive to our customers.”

About West Michigan Lighting Inc.:
West Michigan Lighting, Inc. was founded in 1983 by Len Brown and Fred Johnson. For over 20 years they worked diligently to provide a robust portfolio in the lighting and controls industry. In 2007, the second generation of ownership was established by Mike Anderson, Kellie Dyke, and Ron Saunders and continues to be a solid presence in the industry with superior customer service and a strong line card. This is our goal not only for the customers we serve, but for the manufacturers we represent. West Michigan Lighting, Inc. covers a wide and diverse geographic territory. To maintain the highest level of customer service, we operate a sales office in all of the major metropolitan communities that we cover: Lansing, Holland, and Kalamazoo – with our headquarters in Grand Rapids.

About Elemental LED:
Elemental LED is a leading U.S.-based engineering and technology company that manufactures an extensive high-quality portfolio of superior linear, accent, and task LED lighting featuring unparalleled CRI and R values with flawless, and vibrant high-fidelity color rendering. We are proud to be America's largest provider of linear LED lighting inspiring lighting professionals with our innovative technology, unmatched quality, and best-in-class customer experience.

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April Mitchell, Senior Director, Marketing - Elemental LED