Date Announced: 12 Feb 2007 Eindhoven, The Netherlands – NXP, the newly independent semiconductor company founded by Philips, announced today its commitment to the future of environmentally friendly light sources by unveiling the NXP Solid State Lighting (SSL) IC portfolio and the first product in the new range: the NXP UBA3001, a high-efficiency camera phone LED flash driver. The NXP UBA3001 produces the maximum flash light output at the highest efficiency from a battery operated mobile handset. The increased flash performance enhances the picture quality in poor lighting conditions to provide users with a dramatically improved visual experience.With LEDs providing the most compact, versatile and environmentally-friendly light sources available, NXP has established a dedicated business team focused on developing high performance SSL system solutions and ICs for mobile flash, consumer electronics, automotive lighting and general lighting markets. NXP will develop SSL driver solutions, such as the NXP UBA3001, allowing manufacturers to speed the adoption of SSL and rapidly deliver lighting products with lower energy consumption, longer lifetimes, smaller form factors, increased robustness and improved intelligence. Jagdish Rebello, Director and Principal Analyst, iSuppli, said: “The number of worldwide subscribers for wireless communications services is expected to increase to approximately four billion by 2010. This obviously presents a great prospect for companies involved in the production of mobile components – such as flash drivers – as handset manufacturers strive to deliver the best functionality and features they can to mature mobile subscriber markets. The integration of enhanced camera and flash features will prove vital in winning valuable mobile handset market share.” "The promise of SSL solutions to revolutionize the performance and efficiency of lighting represents a very exciting opportunity for manufacturers and consumers alike. Light is a sensory experience and, with our new product range, NXP will deliver vibrant solutions for SSL applications," said Edgar Langen, General Manager for SSL, NXP. "By establishing a dedicated business team for advancing SSL technology, we are proud to show our commitment to the market. We will focus on developing solutions based on customer insights, R&D expertise and NXP’s wealth of IP to deliver highly-advanced, yet easy-to-integrate systems, such as the NXP UBA3001, that match real-life requirements for consumers and businesses."The new NXP UBA3001 enhances camera phone picture quality in poor lighting conditions. The high efficiency – above 90% across the entire battery voltage range – driver delivers maximum flash light from the smallest footprint and with only five low value external components. The NXP UBA3001 delivers one Ampere to a single high brightness LED and, for the first time, enables great flash performance whatever the battery charge thanks to its automatic voltage up and down-conversion. The solution has been designed specifically for demanding camera phones, offering dedicated features such as lower current during transmit mode, automatic switch-off, LED true switch-off and full control of current settings for different uses including flash, torch and “camera/video-on” indicator modes.The NXP UBA3001 is being demonstrated at the 3GSM World Congress. This camera phone LED flash driver is also on show at Strategies in Light (San Jose) and Embedded World (Nürnberg) together with NXPs range of ready-to-use solutions for LED lighting applications. AvailabilityThe NXP UBA3001 LED flash driver is available for customer evaluation About NXP SemiconductorsNXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in the Netherlands, the company has 37,000 employees working in 26 countries across the world. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones, personal media players, TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices.
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Web Site:www.nxp.com
